Chief Marketing Officer

• Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs
• Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI
• Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers
• Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy for operators and players
• Analyze market trends and competitor strategies to identify new growth channels within the iGaming space
• Build, mentor, and inspire a high-performing marketing team
• Plan, coordinate, and lead presence at international iGaming events and expos
• Collaborate with designers to approve visual assets and ensure consistency across promotional materials

Head of Marketing

• Define and deliver a global marketing and communications strategy aligned with growth ambitions and commercial priorities.
• Develop and maintain a differentiated brand position across markets, jurisdictions and client touchpoints.
• Advise senior leadership on market trends, client needs, competitor activity and market-presence opportunities.
• Lead internal and external communications, thought leadership, executive communications, media engagement and reputation management.
• Execute integrated marketing campaigns across digital, content, communications and client-engagement channels.
• Advance website strategy, SEO, analytics, social media, marketing automation and demand generation.
• Develop client, sector and account-based marketing programmes with Business Development, Sales and CRM teams.
• Create initiatives supporting pipeline generation, client retention, cross-selling and revenue growth.
• Lead global events and sponsorship strategy.
• Establish measurement, reporting and attribution frameworks for marketing performance.
• Use data, market intelligence and client insights to guide decisions and investment.
• Drive adoption of marketing technology, AI and automation.
• Manage marketing budgets, agencies and external partners.
• Lead, develop and mentor the marketing and communications team.
• Build relationships across leadership, commercial and operational teams to support a consistent global client experience.

Chief Marketing Officer jobs in Poland

Head of Marketing

Head of Marketing and Communications