Chief Marketing Officer

• Own all aspects of marketing, including customer acquisition, growth, and campaigns for Singapore and Malaysia markets for ShopBack Online business.
• Devise, implement, and be accountable for marketing strategy and execution to maximize ROI on user acquisition, growth, and retention.
• Manage marketing channels including CRM, social media, partnerships, digital and content marketing, and influencers.
• Own demand growth and user development funnels for existing and new business initiatives.
• Lead, coach, and direct a high-performance team, ensuring effective support, collaboration, and delivery against objectives.
• Derive actionable insights from reports and data, present analysis, and recommend impactful initiatives and optimizations.
• Evaluate and report campaign performance to stakeholders, including regular management reporting.
• Manage marketing budgets, provide accurate ROI forecasting, and guide appropriate investments.
• Work closely with local teams and regional stakeholders to achieve business goals.

Head of Marketing

• Build, launch, and QA campaigns on Meta, Google, TikTok, and other platforms across countries
• Keep creatives fresh regularly and upload assets through pipelines
• Maintain clean naming conventions and tracking parameters
• Monitor daily pacing against budgets
• Own weekly reports with performance analysis, insights, and recommended optimizations
• Keep costs and trackers up to date and reconcile numbers
• Maintain audience syncs, exclusion lists, and conversion event checks across platforms
• Manage ad-account administration, including users, billing, payment methods, invoices, and platform policy issues
• Work with country teams on execution questions and paid amplification of content and community campaigns
• Handle day-to-day questions from platform account managers and escalate accordingly

Chief Marketing Officer jobs in Singapore

Head of Marketing

Performance Marketing Executive