Chief Marketing Officer

• Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs
• Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI
• Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers
• Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy for operators and players
• Analyze market trends and competitor strategies to identify new growth channels within the iGaming space
• Build, mentor, and inspire a high-performing marketing team
• Plan, coordinate, and lead presence at international iGaming events and expos
• Collaborate with designers to approve visual assets and ensure consistency across promotional materials

Head of Marketing

• Own the entire sales and marketing funnel from lead generation through signed contracts and new client acquisition
• Develop and execute the overall sales and marketing strategy aligned with business growth objectives
• Audit existing sales and marketing processes and implement improvements
• Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing
• Optimize lead qualification, sales processes, pipeline management, and conversion rates
• Lead strategic sales initiatives and high-value opportunities
• Recruit, develop, and lead high-performing Sales and Marketing teams
• Manage departmental budgets, hiring plans, resource allocation, and channel investments
• Establish KPIs, performance metrics, and reporting systems
• Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and commercial performance
• Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
• Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and client success
• Identify market opportunities, partnerships, and growth initiatives
• Research industry trends, competitors, ecommerce developments, and emerging marketing strategies
• Develop scalable processes, documentation, and operational frameworks
• Participate in leadership meetings and contribute to company strategy
• Report directly to Company Leadership

Chief Marketing Officer jobs in Slovakia

Head of Marketing

Sales and Marketing Director