Chief Marketing Officer

• Define and own the marketing vision for Preply's Expansion mission
• Set the strategic direction for marketing new verticals and audience segments at scale
• Lead positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas
• Translate business ambition into executable marketing plans
• Partner with Brand and Product Marketing to evolve Preply's positioning beyond language learning
• Ground positioning decisions in customer insight and validate them before full-scale deployment
• Define funnel KPIs across awareness, acquisition, activation, and retention
• Own the reporting cadence and hold the team accountable to results
• Act as the primary marketing voice in senior cross-functional forums
• Integrate expansion marketing into broader business planning from validation through launch
• Develop repeatable go-to-market frameworks adaptable across subjects, geographies, and personas
• Balance speed of experimentation with the rigor needed to scale confidently

Head of Marketing Expansion

• Own and lead the company's entire revenue generation function across Sales and Marketing
• Develop, execute, and optimize strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth
• Own the full sales and marketing funnel from the first client touchpoint through signed contracts and new client acquisition
• Audit existing sales and marketing operations, identify gaps and inefficiencies, and implement improvements
• Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels
• Optimize lead qualification, sales processes, pipeline management, and conversion rates
• Personally lead strategic sales initiatives and high-value opportunities during the initial rebuild phase
• Recruit, develop, and lead high-performing Sales and Marketing teams
• Manage departmental budgets, hiring plans, resource allocation, and channel investment decisions
• Establish KPIs, performance metrics, and reporting systems across Sales and Marketing
• Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and commercial performance
• Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
• Collaborate with the Service Department and cross-functional stakeholders on client expectations, sales commitments, service delivery, onboarding, and client success
• Identify new market opportunities, strategic partnerships, and growth initiatives
• Research industry trends, competitor activity, ecommerce developments, and emerging marketing strategies
• Develop scalable processes, documentation, and operational frameworks
• Foster accountability, ownership, continuous improvement, and commercial excellence
• Participate in leadership meetings and contribute to company strategy
• Report directly to Company Leadership

Sales and Marketing Director

• Execute and adapt European marketing campaigns across Iberia, ensuring strong local relevance and consistent delivery
• Coordinate multi-channel marketing activities and optimise performance through market insights and analytics
• Create and localise marketing content for web, email, social media and marketing automation
• Partner with European Content and Digital teams to deliver engaging customer and broker experiences
• Plan and deliver local events, webinars and partner initiatives
• Build relationships with internal stakeholders, brokers, agencies and business partners
• Represent Iberian market needs within the European Marketing team
• Share customer, competitor and market insights and contribute to marketing best practices and innovation across Europe

Chief Marketing Officer jobs in Spain

Head of Marketing Expansion

Sales and Marketing Director

Marketing Executive