Chief Marketing Officer

• Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives
• Manage marketing P&L and budget allocation across paid, owned, and earned channels
• Drive data-driven decision-making through marketing attribution, customer analytics, and performance modeling
• Present marketing performance, insights, and strategic recommendations to stakeholders
• Identify and execute strategic growth opportunities across channels, partnerships, activations, and customer segments
• Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels
• Create content briefs and optimize storytelling, community growth, and campaign performance
• Drive continual SEO and AI content optimization
• Manage paid media budgets and optimize spend based on channel performance and attribution modeling
• Manage creator and influencer programs, including partner identification, contract negotiation, campaign briefs, and performance tracking
• Develop marketing partnerships with Walt Disney World, Disneyland, Universal Orlando, and other theme park partners
• Negotiate marketing collaborations, content partnerships, and joint promotional opportunities
• Serve as business lead and creator liaison at 6–8 creator activations annually, including travel to California and Florida
• Explore and implement AI-driven tools for content production, campaign performance, and customer engagement
• Lead, mentor, and develop the marketing organization
• Manage agency, freelancer, and strategic creator partner relationships
• Establish team goals, KPIs, and accountability frameworks; conduct performance reviews and development planning
• Foster experimentation, data-driven decision-making, continuous improvement, and customer focus
• Oversee brand strategy and content roadmap for Undercover Tourist
• Craft differentiated messaging and positioning and conduct competitive analysis
• Ensure brand consistency and customer experience across web, email, social, paid, events, and partner channels
• Own the marketing technology stack, including content administration, SMS, GA4, attribution, automation, and AI-powered tools
• Evaluate and adopt martech solutions to improve efficiency and campaign performance

Senior Director of Marketing

• Strengthen Urban Strategies' presence, partnerships, visibility, ecosystem engagement, and collaboration opportunities within a designated geographic area
• Build, cultivate, and steward relationships with key stakeholders and partners throughout the designated geographic area
• Identify partnership opportunities, maintain a partnership pipeline, and connect appropriate programmatic staff to prospective partners
• Strengthen engagement across faith-based, nonprofit, civic, philanthropic, education, business, and community sectors
• Develop and maintain sustainable regional relationship infrastructure
• Represent Urban Strategies at regional meetings, events, partnership opportunities, and community gatherings
• Increase awareness of Urban Strategies programs, initiatives, mission, and regional presence
• Identify opportunities for shared engagement, communication, and coordination across programs and initiatives
• Connect relevant organizations, leaders, and opportunities to appropriate Urban Strategies initiatives
• Develop a local partnership strategy and monitor regional trends, community needs, and emerging developments
• Provide regional relationship insight and ecosystem intelligence to leadership and local teams
• Collaborate with leadership and program teams on regional relationship, partnership, ecosystem, and growth opportunities
• Support strategic gatherings, ecosystem engagement opportunities, and collaborative convenings
• Convene partners, leaders, and stakeholders when appropriate
• Maintain visibility of regional relationships, engagement activities, opportunities, and follow-up through organizational reporting structures
• Support shared relationship-management systems, including CRM infrastructure
• Participate in regional and cross-program coordination meetings, learning sessions, and alignment activities
• Support relationship navigation and timely regional communication

Chief Marketing Officer jobs in Texas

Senior Director of Marketing

Regional Marketing Executive