Content Manager

• Assign writers to accounts based on capacity and client fit
• Track writer activity and quality, and address over-capacity situations
• Plan coverage for writer time off and unexpected gaps
• Bring in freelance help when the team lacks the required range
• Review writer work for quality and train writers to meet client and editorial expectations
• Maintain consistent voice and persona on branded Reddit accounts
• Improve briefs and guidance to prevent repeated feedback
• Manage 3–5 writers and foster their growth
• Run regular 1:1s and create development plans for direct reports
• Coach writers on editorial judgment and voice
• Hire and onboard new writers
• Address performance problems early with improvement plans
• Scope writing capacity against client deliverable targets
• Join client calls to report on content performance and writing strategy
• Track what works across accounts as Reddit and AI search evolve
• Ensure writers submit drafts on time and content meets quality and revision KPIs

• Own HyperMuse's established IP account content strategy from positioning through day-to-day execution
• Build content calendars and platform-specific plans for Instagram, TikTok, and emerging platforms
• Translate characters, worlds, and storylines into shareable content
• Track trends, formats, platform changes, and cultural moments
• Test hooks, formats, posting cadence, and storytelling structures
• Analyze account and content performance and define next steps
• Write creative briefs and provide direction to the HyperMuse production team
• Maintain momentum on each IP and solve problems independently
• Apply social and content expertise to HyperMuse's AI artists and third-party IPs
• Identify collaboration opportunities with creators, brands, and partners across the Dulcedo network

Social Content Strategist

• Build and manage an always-on content engine for EQ Bank’s reverse mortgage business across broker and direct-to-consumer channels
• Develop and maintain integrated content strategy, annual and rolling content calendars, audience plans and publishing cadence
• Translate reverse mortgage product positioning into clear, trustworthy and audience-specific content
• Partner with Marketing, Sales, Direct-to-Consumer, Product, Digital, Creative, Media, Public Relations, Legal and Compliance teams
• Act as lead writer, editor and content producer across web, articles, search, email, newsletters, social, video, webinars, presentations, FAQs, guides, infographics and interactive tools
• Develop marketing and sales-enablement materials, family-ready content and broker tools
• Create scenario-based, proof-led and plain-language content explaining reverse mortgage concepts
• Interview customers, brokers, sales leaders and subject-matter experts for stories, testimonials and case studies
• Manage editorial, accessibility, search optimization, freelancers, agencies and production partners
• Manage review, translation, Legal and Compliance approval, publishing and maintenance of English and French deliverables
• Own direct-to-consumer funnel and lifecycle content, including segmented nurture journeys
• Connect paid, owned, CRM and advisor-assisted content into end-to-end customer journeys
• Use testing and performance data to optimize content and conversion paths
• Define KPIs, reporting requirements and performance dashboards
• Measure reach, engagement, search visibility, video, webinar, email, download, broker usage, lead and conversion performance
• Monitor the Canadian reverse mortgage category and conduct recurring competitive content audits
• Stay current on content marketing, search, social, video, webinars, accessibility, generative AI and financial-services communications

Content Manager – Reverse Mortgage

• Lead content strategy workstreams across discovery, design, build, migration, and optimization programs
• Oversee editorial content strategy, including inventories, assessments, transformation strategy, message planning, and editorial planning
• Oversee UX content strategy, including audits, gap analyses, taxonomies, content hierarchies, copy planning, and content planning for design and migration
• Oversee delivery content strategy, including content matrices, governance models, workflows, guidelines, migration support, and authoring guidance
• Facilitate client workshops, stakeholder interviews, content working sessions, and alignment meetings
• Present deliverables, recommendations, project updates, and decision points to marketing, digital, technology, and executive stakeholders
• Design content approaches supporting AI Search, AEO, GEO, personalization, site search, related content, filtering, and content reuse
• Develop structured, governed, machine-readable content strategies, including taxonomy, metadata, schema guidance, content models, prompt-ready source content, and reuse patterns
• Use AI tools for inventories, audits, gap analyses, taxonomy exploration, migration mapping, content QA, prompt testing, answer testing, and performance review
• Build repeatable AI-assisted workflows, prompts, QA routines, documentation, and review protocols
• Influence adoption and improvement of content-related AI tools with Strategy, SEO and AI, Personalization, Analytics, Experience Design, and Technology teams
• Define and improve content lifecycle processes from planning through retirement
• Set content quality standards, review criteria, performance indicators, and documentation practices
• Identify process gaps, quality risks, ownership issues, and workflow blockers and recommend improvements
• Create governance models clarifying roles, responsibilities, decision rights, approval paths, standards, and maintenance cadences
• Support compliance-aware content processes
• Use analytics and performance data to assess content effectiveness and guide planning, optimization, and governance
• Develop taxonomies, metadata models, tagging strategies, and structured data approaches
• Guide information architecture, navigation strategy, sitemaps, content hierarchy, page-level planning, and design inputs
• Lead content migration strategy, including inventories, keep/edit/kill analysis, mapping, matrices, models, authoring requirements, and readiness
• Establish repeatable methods and level-of-effort guidance for taxonomy, information architecture, and migration work
• Partner with Business Development, Client Services, and Practice Leads on proposals, pitches, and active accounts
• Scope and estimate content strategy activities
• Contribute to packaged offerings, delivery standards, templates, case studies, POVs, and thought leadership
• Serve as a senior content strategy voice and escalation point on strategic accounts
• Identify opportunities to grow content strategy revenue
• Coach cross-functional teammates and create enablement materials
• Build AI-assisted content workflow fluency across the practice

Associate Director, Content Strategy

• Develop and optimize content across multiple channels
• Work with the Senior Growth Marketer to create messaging that engages customers, improves conversion rates, and supports customer acquisition and retention goals
• Analyze campaign performance and apply insights to improve messaging, engagement, and conversion rates
• Partner with the Senior Growth Marketer, Design team, and other stakeholders to develop, test, and optimize conversion-focused content across channels
• Create and refine content variations for A/B testing across email, SMS, landing pages, paid advertising, and other customer-facing marketing assets
• Contribute strategic content ideas supporting customer acquisition, engagement, retention, and overall growth objectives

Content Manager jobs in Canada

Content Manager

Social Content Strategist

Content Manager – Reverse Mortgage

Associate Director, Content Strategy

Conversion Content Strategist