Content Manager

• Develop and manage a consistent content calendar for LinkedIn and Instagram aligned with brand messaging and lead-generation goals
• Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets
• Manage and optimize Google Business Profile for local search visibility and engagement
• Conduct SEO and keyword research to identify content opportunities and ranking improvements
• Coordinate website, landing-page, and project-page updates for organic visibility and lead capture
• Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers
• Research and track public and private bid opportunities, project announcements, and potential business opportunities
• Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing
• Create and edit digital assets using Canva and basic photo/video editing platforms
• Monitor digital marketing performance across social media, search, website, email, and lead-generation activities
• Maintain accurate lead and opportunity information in CRM and tracking systems
• Prepare concise performance reports and provide actionable insights
• Recommend improvements based on campaign and channel performance data
• Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels

Digital Growth, Content Strategist

• Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals
• Create and maintain content calendars, publishing schedules, and campaign plans
• Research trending formats, sounds, hashtags, creators, and emerging content opportunities
• Develop creative concepts, content series, and video ideas tailored to each brand
• Identify opportunities to improve organic reach, audience engagement, and follower growth
• Collaborate with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce TikTok videos
• Prepare creative briefs, scripts, references, and production guidelines
• Coordinate production to ensure videos are delivered on schedule
• Review videos for quality, accuracy, and brand alignment; provide actionable feedback
• Manage daily TikTok publishing across assigned brand accounts
• Write captions, select hashtags, and optimize posts for discoverability
• Monitor comments, audience interactions, and emerging conversations
• Maintain consistent brand voice across published content
• Monitor views, watch time, retention, engagement rate, follower growth, and conversions
• Identify top-performing content and replicate successful formats
• Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution
• Prepare regular performance reports with insights, trends, and opportunities
• Use performance data to refine content strategies and improve results
• Monitor TikTok trends, algorithm updates, platform features, and audience behavior
• Research competitors and successful creators
• Experiment with new formats, storytelling techniques, and creative approaches
• Translate emerging trends into relevant brand content opportunities