Content Manager

• Lead the execution and optimization of content aggregation roadmaps
• Take product concepts from ideation through validation, shipping, measurement, and iteration
• Drive rigorous experimentation to evaluate new content formats and refine content discovery
• Build member experiences that drive engagement and measure product innovation impact with design, research, and data science partners
• Build and scale product experiences and platform capabilities to support onboarding of content partners globally
• Partner with cross-functional leaders to articulate product vision, break it into well-scoped projects, and drive execution
• Work as part of an autonomous agile team with designers, engineers, consumer insights, data science, ML, and analytics colleagues
• Ensure the broader organization understands product strategy and roadmap
• Advocate for customer needs and socialize them with consumer insights and design partners
• Foster an inclusive environment and contribute to Netflix culture

Product Manager, Content Aggregation Experiences

• Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals
• Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu
• Work with the marketing agency of record on SEO, AEO, and GEO strategy
• Set social media strategy and oversee brand-aligned content across school channels
• Write and edit email and customer journey content within Salesforce Marketing Cloud
• Manage content briefs, deliverables, and timelines with the marketing agency of record
• Partner with admissions, faculty, and development on content sourcing and accuracy
• Coordinate with business intelligence, analytics, university-level web and communications teams, and the marketing agency of record
• Ensure the school's digital presence communicates its academic and community values to prospective students, faculty, and alumni
• Report to the Senior Director of Marketing Strategy & Engagement; currently has no direct reports

Content Manager jobs in Washington

Product Manager, Content Aggregation Experiences

Digital Content Strategist