Creative Strategist

• Own the paid ad creative pipeline for Winning Assistants
• Coordinate production of a minimum of 20–30 new ad creatives every month
• Create paid advertising creatives for Facebook (Meta) and Instagram
• Research high-performing ads, competitors, direct-response marketers, brands, and creators
• Develop and test hooks, angles, formats, pain points, personas, emotional drivers, and qualification messaging
• Coordinate UGC creators and editors from idea through finished, launch-ready creative
• Find and manage UGC creators, negotiate rates and deliverables, and provide scripts and creative briefs
• Coordinate filming, deadlines, footage collection, revisions, and editing
• Review finished ad creatives and ensure timely delivery to the media buyer
• Work with the media buyer to analyze winning, fatigued, qualified, and unqualified ads
• Collaborate with the sales team to understand lead quality, prospect revenue, objections, and customer priorities
• Turn performance and sales insights into the next batch of ad creatives
• Ensure ads attract established healthcare practices, qualify viewers, build trust, communicate the problem and solution, and drive booked calls
• Maintain a continuous pipeline of fresh ad ideas and tests while preventing creative fatigue

Creative Strategist – Marketing Coordinator

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and roles
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts to identify winning ads and present data to clients
• Define hypotheses and testing strategy through monthly roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategy
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative team syncs and brainstorms
• Serve as client point of contact for creative strategy
• Manage edit, reshoot, and deliverable scope
• Push back on client timelines, scope, feedback, and direction to drive performance
• Identify and encourage service expansion opportunities
• Manage interns or part-time/full-time team members if desired
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital’s Nova ecosystem

Senior Creative Strategist, Fashion

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and roles
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts to identify winning ads and present data to clients
• Create hypotheses and testing strategies through monthly roadmaps
• Write consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative syncs and brainstorms
• Serve as the client point of contact for creative strategy
• Manage requested edits, reshoots, and other deliverables
• Advise clients on timelines, scope, feedback, and creative direction
• Identify service expansion opportunities
• Potentially manage interns and part-time or full-time team members
• Use AI technologies to enhance and optimize business processes
• Use Power Digital’s Nova ecosystem for departmental work

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and team members
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts to identify winning ads and present data to clients
• Develop hypotheses, testing strategies, and monthly creative roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative team syncs and brainstorms
• Serve as the client point of contact for creative strategy
• Manage requested edits, reshoots, and deliverables
• Push back on timeline, scope, feedback, and direction to improve performance
• Identify service expansion opportunities
• Optionally manage interns and part-time or full-time team members
• Employ AI technologies to enhance and optimize business processes
• Use Power Digital’s Nova ecosystem within the department

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal departments and roles
• Maintain client communications and sentiment
• Develop client rapport and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Audit accounts, identify winning ads, present data to clients, and create hypotheses and monthly test roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative syncs and brainstorms
• Act as client point of contact for creative strategy
• Manage edit, reshoot, and deliverable scope
• Push back on client timelines, scope, feedback, and direction to improve performance
• Identify service expansion opportunities
• Potentially manage interns and part-time or full-time team members
• Employ AI technologies to optimize business processes
• Use Power Digital’s Nova ecosystem

• Lead paid social creative strategy for 6–10 clients
• Use data insights, consumer research, and brand research to design high-performing creative assets
• Collaborate with internal teams across departments and roles
• Maintain client communications and sentiment
• Iterate and ideate toward stated performance goals
• Build client rapport, understand products and goals, and explain Power Digital processes
• Research client brands, competitors, and industry trends
• Apply performance creative best practices by platform
• Audit accounts to identify winning ads, present data to clients, and define hypotheses and test strategies through monthly roadmaps
• Write strategic consumer-centric direct-response copy and messaging strategies
• Manage production requests and output using Asana
• Review video and image assets and provide actionable feedback to editors
• Lead internal creative team syncs and brainstorms
• Serve as the client point of contact for creative strategy
• Understand requested edits, reshoots, and other deliverables
• Push back on client timelines, scope, feedback, and direction to drive performance
• Identify and encourage service expansion opportunities
• Manage interns and part-time or full-time team members, if desired
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital’s Nova ecosystem for the department
• Deliver KPIs including 5% or lower client churn, management of 6–10 enterprise clients, and $100k monthly recurring revenue