Customer Retention Specialist

• Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp
• Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies
• Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes
• Define quarterly OKRs and retention roadmaps, identifying and prioritizing high-impact initiatives
• Own retention performance, including revenue, conversion, repurchase, and LTV/CAC
• Turn data into clear opportunities and actions
• Lead experimentation and optimization using customer behavior, testing, and competitor insights
• Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams
• Remove blockers and ensure high-quality delivery

Growth Retention Manager – Apparel

• Write email and SMS copy for campaigns, flows, and automations from lead capture through activation, loyalty, and repeat purchase
• Develop and maintain the client’s marketing calendar
• Sequence campaigns against the strategy set by the Associate Director
• Flag capacity risks and scheduling conflicts
• Write creative briefs for the design team
• Review and approve designs in Figma and shepherd assets to final
• Own the client’s brand voice and copy guidelines
• Partner with the CRM Specialist to align copy, segmentation logic, and dynamic content
• Proof every send, including copy, links, personalization, and rendering
• Review performance with the Associate Director and apply learnings to future copy tests

Customer Retention Specialist jobs in Brazil

Growth Retention Manager – Apparel

Senior Retention Specialist, Copy & Content