Digital Marketing

• Manage and optimise Google Ads and Meta/Facebook Ads accounts
• Develop and implement paid acquisition strategies based on client growth objectives
• Review and validate recommendations generated by AI agents before implementing campaign changes
• Analyse campaign performance and identify opportunities for optimisation
• Advise clients across performance marketing, brand, creative, and growth strategy
• Build strong client relationships and communicate strategies and recommendations confidently
• Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding

Freelance Digital Marketing Strategist

• Plan, execute, optimise and report on digital marketing programs driving pipeline and revenue across ANZ and India
• Own end-to-end execution of LinkedIn paid campaigns, social media activation, display advertising and content syndication programs
• Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates and pipeline contribution
• Support campaign setup for events, webinars and regional initiatives
• Manage monthly customer and prospect newsletters with localisation for APAC audiences
• Design and localise lead nurture campaigns and partner with regional stakeholders on messaging and segmentation
• Maintain and update regional website content, including blogs, landing pages, localised links, content and CTAs
• Ensure website supports SEO, conversion optimisation and campaign alignment
• Oversee paid search with agency partners, monitor performance and lead monthly performance reviews
• Manage always-on 6sense display campaigns across ANZ and India, optimising creative, audience segments and spend allocation
• Own content syndication vendor execution and performance tracking across regions
• Align with sales and marketing operations on campaign tracking
• Manage regional digital marketing budgets, monthly accruals, spend tracking, forecasting, invoice processing and vendor management
• Provide regular reporting on campaign performance, budget utilisation, pipeline contribution and influence

Digital Marketing jobs in Australia

Freelance Digital Marketing Strategist

Digital Marketing Manager