Digital Marketing

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines
• Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics
• Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities
• Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking
• Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts
• Localize white papers, case studies, technical resources, and conference materials while preserving brand intent
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead
• Prepare regular campaign performance reports with actionable recommendations

Local Digital Marketer

• Provide maternity period coverage for the China Theatrical Marketing team
• Plan and execute integrated theatrical marketing campaigns with cross-functional teams
• Coordinate and execute digital marketing initiatives across Weibo, Douyin, Red Note, Bilibili, WeChat and other relevant platforms
• Manage relationships with digital platform partners for promotional initiatives and campaign activations
• Coordinate with Regional and Global Marketing teams on campaign priorities, marketing materials, creative approvals and project deliverables
• Work with local marketing agencies to identify creative opportunities and develop creative asset requests based on local market insights, film screenings and campaign strategies
• Coordinate asset localization, reviews and approvals with Regional and Global teams
• Support influencer (KOL/KOC) campaign execution, including content review, scheduling and performance tracking
• Track project timelines and maintain campaign status documents
• Coordinate multiple theatrical marketing campaigns and ensure communication, documentation and timely follow-up
• Monitor campaign performance and report optimization opportunities based on platform data and audience insights
• Track theatrical marketing campaigns, digital trends and platform innovations
• Compile market intelligence and case studies to support campaign planning and identify new opportunities
• Develop presentation materials and marketing updates for internal, Regional and Global stakeholders
• Prepare and deliver campaign reports, performance analyses and post-campaign recaps with actionable insights and recommendations

Digital Marketing jobs in China

Local Digital Marketer

Digital Marketing Specialist, 6 months Fixed Term Contract