Digital Marketing

• Define and execute the digital marketing technology strategy supporting commercial growth, customer engagement, demand generation, product marketing, and e-commerce across a global agriscience and crop protection business
• Serve as the primary technology partner to Commercial-related business processes and Digital teams
• Own the product roadmap, delivery, operations, governance, and continuous evolution of digital marketing platforms including Adobe Experience Manager and SAP Commerce Cloud
• Serve as the primary IT product lead for digital capabilities, including AEM sites, assets, and integrations for CRM, Analytics, ERP, and legacy platforms
• Partner with Commercial functions and stakeholders and development teams to identify technology solutions that achieve effective customer experiences, marketing effectiveness, operational efficiency, content governance, data quality, and commercial outcomes
• Manage and prioritize digital product backlogs and enhancements on technology roadmaps with business stakeholders and development teams
• Propose, discuss, and gather business requirements, user stories, and acceptance criteria
• Lead sprint planning, backlog refinement, testing, and release activities
• Support development and delivery of digital marketing technology roadmaps by tracking risks, issues, and dependencies and ensuring solutions meet defined business outcomes
• Monitor platform adoption and business value realization
• Ensure solutions align with business objectives, including OKRs and KPIs, and enterprise technology standards defined by the development team

IT Product Lead, Digital Marketing, eCommerce

• Define and execute the digital marketing technology strategy supporting commercial growth, customer engagement, demand generation, product marketing, and e-commerce across a global agriscience and crop protection business
• Serve as the primary technology partner to Commercial-related business processes and Digital teams
• Own the product roadmap, delivery, operations, governance, and continuous evolution of digital marketing platforms including Adobe Experience Manager (AEM) and B2B platforms such as SAP Commerce Cloud
• Translate complex business objectives into scalable technology solutions for growers, retailers, distributors, agronomists, channel partners, and internal commercial users
• Serve as the primary IT product lead for digital capabilities, including AEM sites, assets, and integrations with CRM, Analytics, ERP, and legacy platforms
• Partner with Commercial functions, stakeholders, and development teams to identify technology solutions that achieve effective customer experiences, marketing effectiveness, operational efficiency, content governance, data quality, and commercial outcomes
• Manage and prioritize digital product backlogs and enhancements on technology roadmaps with business stakeholders and development teams
• Propose, discuss, and gather business requirements, user stories, and acceptance criteria
• Lead sprint planning, backlog refinement, testing, and release activities
• Support digital marketing technology roadmaps by tracking risks, issues, and dependencies and ensuring solutions meet defined business outcomes
• Monitor platform adoption and business value realization
• Ensure solutions align with business objectives, including OKRs and KPIs, and enterprise technology standards defined by the development team

Digital Marketing jobs in Iowa

IT Product Lead, Digital Marketing, eCommerce

IT Product Lead – Digital Marketing, eCommerce