Digital Marketing

• Own paid media strategy and execution across Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, Demand-Side Platforms (DSPs) and other media platforms
• Drive product lead volume within defined budgets, CPA and ROAS targets
• Support lead generation through awareness, consideration and acquisition stages
• Manage a $1MM+ paid media budget and develop investment strategy to maximize return and growth
• Build and maintain scalable account structures aligned to acquisition, engagement and revenue goals
• Monitor campaign performance, identify variances and surface recommendations
• Analyze performance data, identify trends and implement optimizations to improve efficiency, scale and conversion outcomes
• Design and execute test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding and landing pages
• Own media forecasting and investment planning from current run rate through 12 to 18 months out
• Ensure accurate tracking, value signals, audience inputs and attribution frameworks are configured for platform performance
• Work closely with the growth marketing leadership team

Digital Marketing Manager, Paid Social Media, PPC

• Design digital graphics, social media assets, event signage, promotional flyers, and print collateral
• Monitor and filter the USTA National Asset Library and retrieve relevant collateral
• Serve as the central intake liaison for custom design requests sent to USTA National
• Ensure local creative meets brand compliance guidelines
• Coordinate co-branding requests with National shared services
• Incorporate diverse communities and underrepresented markets into visual marketing collateral
• Collaborate with the Media & Communications Manager to develop campaign ideas and monitor social media trends
• Produce organic content across digital platforms
• Build, launch, and manage targeted paid social media campaigns
• Perform website updates, page builds, and calendar maintenance in AEM/WordPress
• Assemble and format monthly digital newsletters, promotional blasts, and community announcements
• Track web, social, and email campaign KPIs
• Deliver engagement reporting to optimize channel tactics
• Support on-site marketing logistics, collateral deliveries, photography, and short-form video capture at regional events and tournaments
• Process and log departmental marketing invoices for timely vendor and print supplier payments
• Report to the Director of Marketing and work with the Media & Communications Manager, Events & Partnerships Manager, and other departments

Digital Marketing Coordinator

• Serve as the primary day-to-day contact for digital marketing agencies and external partners
• Manage agency scope, deliverables, budgets, timelines, and performance expectations
• Lead planning sessions, status meetings, and business reviews with agency partners
• Evaluate agency performance and identify optimization and efficiency opportunities
• Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers
• Develop requirements, scopes of work, and success criteria for vendor engagements
• Manage RFP processes, vendor selection, onboarding, and contract support
• Partner with procurement, finance, and legal teams to support vendor relationships
• Support brand, campaign, content, and product marketing strategies
• Coordinate campaign launches, asset delivery, approvals, and cross-functional execution
• Manage digital marketing workflows, calendars, and operational processes
• Ensure programs are delivered on time, within budget, and to quality standards
• Maintain documentation for vendors, agencies, workflows, budgets, and campaigns
• Monitor marketing, digital, and vendor performance metrics
• Analyze campaign results and develop reporting and insights
• Monitor industry trends, competitive activity, and emerging digital marketing best practices