Digital Marketing

• Lead, consult and develop overarching digital marketing plans, processes and implementation for websites, email, blogs, video, social media and app platforms
• Create search engine marketing and content marketing strategies
• Identify target audiences and devise digital campaigns
• Manage marketing efforts supporting digital products including ah.org, MyAccount and apps
• Recommend web enhancements that increase engagement
• Create and optimize paid media campaigns based on KPIs
• Collaborate with DigEx to enhance existing user experience
• Develop recommendations for outreach teams to strengthen digital lead tracking and reporting communication
• Create digital assets including landing pages and emails with the DigEx team
• Provide marketing automation support for marketing campaigns, nurture campaigns, and client and internal events
• Identify trends and insights and optimize spend and performance
• Use analysis to inform content creation and campaign strategies
• Develop and synthesize reporting data for landing pages, emails and leads
• Develop campaign templates to track and report results, including metrics, analysis and recommended adjustments
• Analyze campaign results, conversion rates and leads to shape future marketing strategies
• Oversee digital communication channels and processes
• Contribute to digital marketing prioritization, measurement and deployment process improvements
• Perform other duties as assigned

Senior Digital Marketing Specialist

• Plan, coordinate, and produce emails for prospective students
• Produce website content and paid and organic social media content
• Manage multimedia content production for digital marketing
• Oversee email marketing initiatives for prospective undergraduate and graduate students using best practices
• Implement organic social media strategy
• Create, monitor, and report on paid social media campaigns to college stakeholders
• Review and evaluate web content for accuracy, performance, and audience relevance
• Maintain editorial voice and quality for electronic materials and college messaging
• Gather information from diverse college sources to develop online materials
• Establish the source of truth for content and the process for delivering content on the web
• Research current trends and best practices in higher-education web and broader web fields
• Implement web content updates
• Supervise student employees
• Represent MCAD's vision, mission, and values
• Promote a community of equal opportunity and inclusivity
• Perform other duties as assigned

Digital Marketing jobs in Minnesota

Senior Digital Marketing Specialist

Digital Marketing Coordinator