Ecommerce

• Develop and lead a forward-looking communications strategy to accelerate Marketplace and Walmart Fulfillment Services growth
• Shape the narrative around seller opportunity, assortment expansion, fulfillment innovation, and Walmart’s omnichannel advantage
• Position Walmart Marketplace as a differentiated, tech-enabled platform powered by trust, scale, and physical store integration
• Lead proactive media strategies highlighting Marketplace milestones, seller success stories, and platform innovation
• Secure thought leadership opportunities positioning Walmart as a global leader in omnichannel and platform retail
• Partner across Enterprise Growth, eCommerce, Stores, Merchandising, Tech, and Corporate Affairs to create a unified eCommerce narrative
• Align Marketplace storytelling with Walmart’s enterprise brand, investor priorities, and customer experience strategy

Senior Director, Communications – eCommerce Marketplace

• Manage site updates, product setup, and merchandising for four direct-to-consumer websites: babyletto.com, namesakehome.com, davincibaby.com, and nurseryworks.net
• Uphold site accuracy and brand standards across imagery and copy
• Develop and maintain a content calendar for promotions and site updates
• Serve as the primary intake point for update requests and prioritize featured content based on business impact and customer relevance
• Ensure effective use of partner content, lifestyle imagery, informational videos, and enriched photography on product pages
• Merchandise and optimize the site to maximize product performance
• Guide product detail page content decisions, including photography, product information, and add-ons
• Optimize navigation, collection pages, homepage content, search, upselling, and personalization
• Analyze site and product performance data and report outcomes to stakeholders
• Partner with Marketing, Creative, Product, Growth, and Customer Service teams on launches, landing experiences, customer insights, and ecommerce initiatives
• Execute SEO recommendations with the SEO agency and identify on-site optimization opportunities
• Manage blog content publishing

Ecommerce Assistant – Merchandising Manager

• Define and evolve Dolby’s global content strategy across owned digital platforms
• Establish global content architecture, modular page models, storytelling frameworks, publishing guardrails, and audience journey design principles
• Create governance models, editorial standards, taxonomy structures, and localization guardrails for regional execution
• Integrate SEO and GEO insights into editorial planning and optimize content for AI-driven discovery
• Serve as the global authority on content structure, editorial governance, journey design, and cross-channel activation frameworks
• Translate strategy into documentation, playbooks, operational standards, training, and enablement programs
• Partner with regions to balance global consistency with local market needs and monitor adoption of global standards
• Define integrated activation frameworks across social, CRM, web, email, and applications
• Provide strategic oversight for global campaign activation and align content pillars, creative assets, and messaging across channels
• Improve digital activation workflows and global-to-regional execution
• Define KPI frameworks, measurement standards, dashboards, reporting cadences, experimentation strategies, and optimization programs
• Translate performance insights into improvements in relevance, engagement, and conversion
• Monitor organic visibility, keyword performance, and AI-driven discovery signals
• Partner with Digital Product and Platform teams on content and experience requirements and roadmap priorities
• Represent marketing and audience experience needs in roadmap planning
• Advocate for personalization, experimentation, localization, and performance optimization capabilities

Senior Manager, Global Digital Experiences

• Publish and manage localized content across regional websites, email, and campaign experiences using Dolby’s CMS and digital publishing tools
• Implement global content frameworks, editorial guidelines, and experience standards within the Americas market
• Ensure content accuracy, brand consistency, localization quality, and publishing compliance
• Perform content QA, including layout validation, link testing, and cross-device experience checks
• Identify storytelling opportunities and generate editorial ideas for cultural moments, product launches, and audience interests
• Contribute regional audience insights to global content planning
• Support regional campaign launches across websites, email, and native applications
• Coordinate with Creative, CRM, and Social teams to deploy assets and messaging on schedule
• Monitor regional traffic, engagement, and conversion metrics
• Maintain dashboards and compile regional performance updates
• Assist with A/B testing and content optimization
• Surface regional insights and optimization opportunities to the Digital Marketing Lead and regional stakeholders
• Implement regional SEO practices, including metadata optimization, on-page improvements, keyword-driven updates, and organic performance monitoring
• Support adoption of new digital tools and platform capabilities
• Follow publishing workflows and governance processes
• Provide feedback on platform usability and operational gaps

Senior Digital Experiences Specialist, AMER

• Lead Milani Cosmetics’ DTC website operations, reporting to the Director of Ecommerce.
• Manage day-to-day operations of Milani’s Shopify ecommerce website.
• Execute product launches, promotional campaigns, merchandising updates, and seasonal site changes.
• Manage CRM programs including email marketing, SMS, customer segmentation, lifecycle campaigns, and retention initiatives.
• Analyze customer behavior using Shopify, Google Analytics, Attentive, and other ecommerce reporting tools to identify growth opportunities.
• Coordinate website content updates with Creative, Brand Marketing, and Product Marketing teams.
• Oversee monthly ecommerce financial close, account reconciliations, sales reporting, and variance analysis.
• Manage and update Product Detail Pages across retailer.com websites, marketplaces, and Milani’s DTC website.
• Collaborate with Customer Service to identify recurring customer issues and improve the online shopping experience.
• Manage relationships with ecommerce technology partners and vendors, including Shopify applications and CRM platforms.
• Develop monthly and quarterly business performance reports with actionable insights and recommendations.
• Stay current on ecommerce best practices, consumer trends, emerging technologies, and competitive activity.
• Deliver a best-in-class customer experience through continuous optimization of the website, merchandising, promotions, and CRM programs.
• Develop data-driven recommendations using customer insights, testing, reporting, and analytics.
• Build cross-functional partnerships with Marketing, Creative, Finance, Operations, Customer Service, and external agency partners.

Assistant Manager / Manager, e-Commerce

• Own end-to-end site strategy and roadmap across desktop and mobile web, accountable for conversion rate, AOV, site revenue and page performance
• Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management
• Own ecommerce aspects of new product launches, including landing pages, pre-order flows, launch-day experience and post-launch optimization
• Own site stability, speed and uptime, with a peak-readiness plan before each Q4
• Set and defend the bar for site experience and funnel performance
• Run onsite testing, including A/B testing, personalization, navigation, landing pages and checkout, using customer insight and behavioral data
• Establish reporting frameworks for traffic health, acquisition quality, funnel performance and conversion, translating analytics into revenue recommendations
• Own onsite merchandising, including collection logic, search relevance, bundling, cross-sell, gifting journeys and seasonal/drop-led moments
• Build a scalable product discovery experience and identify upsell, cross-sell and revenue expansion opportunities
• Own organic discoverability through technical SEO, site architecture, category/content pages and GEO
• Defend branded search against dupes and resellers
• Partner with Paid Media, Retention, Brand and Social on traffic quality, attribution and digital business health
• Communicate site performance, launch results and recommendations to senior leadership
• Build, develop and manage the ecommerce team
• Own agency, developer and vendor relationships, including selection, scoping and performance management
• Report to the Vice President, Growth