Executive

• Build and lead the locally based Abu Dhabi team
• Manage Coinbase’s Middle East crypto business and ADGM legal entity
• Engage senior regulators, clients, and industry stakeholders
• Develop and execute Coinbase’s UAE crypto strategy with the Dubai/VARA team
• Develop operational capacity for Coinbase’s tokenization business and adjacent ADGM opportunities
• Oversee strategic budgeting and resourcing
• Establish governance structures, controls, compliance programs, and ethical leadership practices
• Lead engagement with ADGM and FSRA and cultivate relationships with regulators and external stakeholders
• Champion Coinbase’s culture and prioritize customer interests while aligning strategy with Coinbase’s global business model

Senior Executive Officer

• Support the Brand team in driving brand power and creative strategy for New Category brands
• Strengthen brand narrative and build meaningful consumer connections and local relevance across key markets
• Use and adapt global brand expressions
• Lead cross-functional collaboration to shape a compelling and cohesive brand narrative
• Support End Market deployment teams in delivering key initiatives
• Ensure robust brand spend governance across product, packaging, and communications development
• Contribute to understanding the consumer journey and generate insights for future strategies
• Share consumer insights across the Area and relevant functions
• Lead development of packaging, creative, and research briefs
• Coordinate with stakeholders to ensure timely uploads and approvals
• Maintain the cycle plan field in line with brand plans and strategic priorities
• Lead campaign development with the creative agency
• Drive new product launch workstreams with NPI and DBS teams
• Enable timely delivery of core business priorities through cross-functional engagement
• Track campaign development and execution across End Markets

Area Brand Executive

• Allocate assigned bins, areas, and tasks among team members to ensure efficient workflow
• Monitor and execute daily scanning activities according to the approved plan
• Ensure assigned bins and inventory tasks are completed within defined timelines
• Lead and supervise Inventory Control Assistants during daily operations
• Brief the team on daily targets, priorities, processes, and operational requirements
• Monitor individual and team productivity and ensure targets are consistently achieved
• Provide on-the-job guidance on scanning, counting, and inventory procedures
• Oversee barcode scanning of merchandise using PDT/RF scanning devices
• Monitor scanning progress and identify delays, incomplete bins, or operational bottlenecks
• Conduct random checks to ensure items are correctly scanned, counted, and recorded
• Report and address misplaced, damaged, unidentified, or duplicate items
• Investigate inventory discrepancies and coordinate recounts and verification activities
• Document and escalate discrepancies to the relevant supervisor or manager
• Track team performance against scanning, bin completion, accuracy, and productivity targets
• Prepare daily operational reports and productivity updates
• Identify performance gaps and take corrective action with the supervisor or manager
• Coordinate with Retail Store Manager/In-Charge, Stockroom, and other relevant teams
• Ensure correct use of PDT/RF scanning devices and accurate system updates
• Report system, device, barcode, or technical issues affecting operations
• Ensure compliance with inventory procedures, SOPs, and retail operational guidelines
• Promote safe handling of merchandise and equipment and maintain an organized, safe work environment
• Minimize stock loss, damage, and discrepancies through proper inventory handling

Executive jobs in United Arab Emirates

Senior Executive Officer

Area Brand Executive

Inventory Executive