Growth Marketing

• Develop B2B marketing initiatives for retailers, distributors, and wholesale partners
• Turn product, category, point-of-sale, routing, and sales data into retailer-facing insights and messaging
• Support retailer conversations, resets, launches, category reviews, and commercial priorities with marketing materials
• Keep the brand top-of-mind with retail buyers through targeted communications, newsletters, industry opportunities, and thought leadership
• Align marketing with commercial priorities and retailer relationships alongside leadership and sales
• Plan, launch, manage, and optimize paid campaigns tied to business outcomes
• Build A/B tests across messaging, audiences, creative, offers, and landing pages
• Analyze campaign performance, engagement, leads, conversion, and revenue contribution
• Support D2C growth through conversion-focused social media, paid media, and content
• Use AI tools for content creation, campaign testing, research, reporting, ideation, and workflow optimization
• Create brand-aligned content for social media, paid campaigns, retailer communications, and sales initiatives
• Evaluate emerging AI tools and recommend practical marketing applications
• Adapt master decks, brand materials, and templates for retailer opportunities
• Create sales decks, buyer presentations, one-sheets, and commercial materials
• Tailor presentations to specific audiences and streamline sales-material creation
• Develop reports and recommendations for leadership on what to scale, adjust, test, or stop
• Collaborate with leadership, sales, and creative resources to align activities with growth goals
• Own projects and contribute ideas in a fast-moving, lean environment

Explore Trade & Growth Marketing Manager at Scale Army Careers. Review requirements and application details.

Trade & Growth Marketing Manager

• Support growth planning and launch testing for two newly launched mobile apps
• Define target audiences, acquisition hypotheses, channel opportunities, and testing priorities
• Analyze paid acquisition and launch-test results to assess market viability and determine next steps
• Partner with the Paid Media Buyer on channel strategy, campaign learnings, and future testing
• Support testing across Apple Search Ads and other app-acquisition channels
• Document acquisition, audience, creative, and growth learnings for future app launches
• Identify practical AI tools and workflows for marketing planning, research, reporting, creative ideation, and campaign analysis
• Introduce usable AI-enabled processes that improve efficiency
• Use AI for audience research, competitor analysis, messaging exploration, content ideation, reporting summaries, and campaign insights
• Build repeatable AI-enabled workflows across client accounts
• Create and maintain marketing and performance dashboards
• Organize metrics, campaign results, testing outcomes, and growth insights into actionable reporting
• Recommend reporting tools and processes
• Analyze reporting to identify patterns, opportunities, and risks
• Work directly with the agency lead as a growth and AI thought partner
• Coordinate with the Paid Media Buyer, designer, and client-side stakeholders
• Organize workstreams and communicate progress, insights, and blockers
• Participate in occasional client calls when strategic or performance context is needed
• Complete the application form and record a video showcasing skill sets

Explore AI-Native Growth Marketing Strategist at Scale Army Careers. Review requirements and application details.

AI-Native Growth Marketing Strategist

• Build, launch, and optimize lead-generation campaigns, initially prioritizing Meta platforms including Facebook and Instagram, for employer-client acquisition
• Develop campaign strategies around priority services, ideal client segments, offers, and consultation-focused calls to action
• Test audiences, messaging, creative, placements, budgets, and campaign structures to improve lead quality and cost per lead
• Evaluate and recommend LinkedIn, Google, and other paid channels based on performance and business goals
• Develop an integrated growth strategy connecting paid media, organic social, landing pages, lead forms, and client follow-up
• Audit and optimize the conversion path from initial engagement through qualified inquiry or consultation booking
• Identify opportunities to improve positioning, offers, calls to action, and lead nurturing
• Use performance data to guide funnel improvements and client-acquisition priorities
• Own the strategic direction of client-facing Facebook, Instagram, and LinkedIn channels
• Develop monthly campaign plans, content priorities, and creative briefs with the Content Marketing Specialist
• Use leadership insights, service expertise, client stories, and thought-leadership topics to shape content themes
• Align organic content with paid initiatives
• Set up and maintain campaign measurement across conversion events, pixels, UTM tracking, CRM handoff, and reporting dashboards
• Track marketing spend, leads, engagement, conversions, and campaign performance
• Provide regular reporting on results, key learnings, and recommended next steps
• Translate performance data into decisions, priorities, and recommendations
• Collaborate with leadership and the Content Marketing Specialist on campaigns, messaging, priorities, and feedback
• Provide strategic creative direction without personally producing every marketing asset
• Communicate marketing performance and recommendations to non-technical stakeholders

Explore Growth Marketing Manager at Scale Army Careers. Review requirements and application details.