Growth Marketing

• Build a best-in-class consumer and player insight capability for the National Lottery
• Own and lead the end-to-end research and insight agenda
• Translate consumer and player insight into measurable growth drivers
• Own and deliver PLI’s research and insight strategy
• Identify and communicate growth opportunities across acquisition, retention, player value, and commercial performance
• Monitor market, consumer, and industry trends
• Benchmark against leading lottery operators and consumer brands
• Define and evolve key brand health metrics
• Develop a single view of the player through segmentation, journey mapping, lifetime value analysis, and customer insight
• Lead qualitative and quantitative research programmes through agency partners
• Embed responsible play considerations into player insights
• Define and manage KPI and OKR frameworks
• Deliver consistent, board-ready performance reporting
• Measure campaign effectiveness, ROI, and growth opportunities
• Support commercial planning with market, customer, and performance insights
• Present actionable insight and recommendations to senior leaders and stakeholders
• Build partnerships across Commercial, Retail, Digital, Finance, and Responsible Gambling teams
• Manage research and insight agency relationships
• Promote a data-driven, test-and-learn culture
• Coach colleagues in the effective use of insight
• Lead knowledge-sharing initiatives and quarterly reviews

Research, Insight & Growth Manager

• Manage the self-serve funnel end-to-end, including signup, trial, activation, conversion to paid and expansion
• Own the website and product UI roadmap and priorities
• Work with development leads, engineers and designers to ship improvements that capture demand and drive funnel activity
• Design and run conversion experiments with design and product marketing teams
• Optimise PLG journeys originating in open source, developer ecosystems and emerging agent ecosystems
• Improve developer workflows across documentation, SDKs, code examples and initial hands-on experience
• Build customer data using usage and firmographics
• Nurture customers through tailored onboarding and relevant content
• Work with RevOps to identify when sales professionals should engage
• Develop hypotheses, ship A/B tests and funnel experiments, report results, and scale successful initiatives

Growth Marketing jobs in Ireland

Research, Insight & Growth Manager

Product Led Growth Manager