Growth Marketing

• Develop and lead digital growth strategy across e-commerce, demand generation, lifecycle marketing, automation, and post-sale engagement
• Translate divisional growth objectives into digital revenue strategies for acquisition, conversion, retention, repeat purchase, upsell, cross-sell, and customer lifetime value expansion
• Establish performance frameworks connecting digital investments to incrementality, ROI, ROAS, CAC efficiency, conversion rate, retention, customer lifetime value, and revenue contribution
• Identify and prioritize growth opportunities using customer behavior, sales funnel performance, channel data, e-commerce analytics, and profitability
• Build executive-level business cases for digital growth initiatives
• Lead external partners and vendors supporting e-commerce optimization, UX/UI improvements, measurement, personalization, automation, and demand generation
• Provide strategic direction to cross-functional teams while guiding execution and evaluating tradeoffs
• Manage 2–3 direct reports responsible for scaling digital growth initiatives
• Lead front-end e-commerce growth strategy, including site experience, conversion pathways, product discovery, digital merchandising, offers, lead capture, and sales enablement
• Own the e-commerce optimization roadmap
• Optimize digital sales experiences across owned platforms, retailer environments, microsites, and other digital touchpoints
• Lead full-funnel demand generation, marketing automation, CRM, and sales-enabled nurture programs
• Develop post-sale programs for onboarding, product education, accessory adoption, service engagement, replenishment, loyalty, upsell, and cross-sell
• Lead UX/UI optimization and conversion-oriented customer experience improvements
• Establish A/B testing, multivariate testing, personalization, offer testing, landing page optimization, and journey experimentation roadmaps
• Define measurement strategies and reporting connecting digital programs to revenue, qualified demand, conversion, cost efficiency, retention, and customer lifetime value
• Partner with analytics and finance on attribution, incrementality, test design, revenue contribution, and ROI
• Build executive dashboards and performance narratives with recommended actions
• Make data-driven investment recommendations across digital media, e-commerce, automation, content, personalization, and conversion optimization

Digital Growth Manager

• Drive customer revenue through outbound calls, emails, and engagement campaigns focused on activation, subscription conversion, renewal recovery, and retention
• Help parents complete account setup, understand the value of OurFamilyWizard, and move through the subscription process
• Contact existing and recently lapsed customers to support renewals, recover missed payments or expired subscriptions, and encourage continued platform usage
• Maintain consistent outbound volume across calls, emails, and customer engagement experiments
• Meet or exceed goals related to outbound activity, contact rates, conversion rates, renewal recovery, call quality, and customer experience
• Document customer interactions, outcomes, objections, and account updates in internal systems
• Share customer insights, objections, and patterns with the broader team to improve messaging, targeting, process, and product experience
• Test new scripts, email sequences, call strategies, audience segments, offers, and outreach workflows
• Collaborate with Customer Support, Sales, Marketing, Product, and Operations to improve customer outcomes and conversion across the customer journey

Growth Marketing jobs in Minnesota

Digital Growth Manager

Customer Growth Specialist