Growth Marketing

• Drive top-of-funnel growth for Shift Markets’ prediction-markets and crypto-exchange-infrastructure business
• Serve as a remote prediction-markets industry connector
• Track market developments and build relationships across relevant online communities
• Identify commercial opportunities and strengthen Shift’s credibility within the prediction-markets ecosystem
• Contribute prediction-market insights, commentary, and industry-led content
• Ensure content reflects current market conversations, trends, and developments
• Engage with X, Reddit, newsletters, forums, and other digital channels
• Build and operate AI-enabled workflows for research, competitor monitoring, market intelligence, content ideation, and prospect discovery
• Connect tools and data sources to create repeatable workflows
• Run email nurture campaigns through Klaviyo
• Identify prospects, partners, and commercial opportunities and route them to Sales and Partnerships
• Monitor prediction-market, crypto, trading, competitor, regulatory, and key-opinion-leader activity
• Translate developments into concise briefs and actionable recommendations
• Collaborate with the Content & Social Media Marketer, Sales, and Partnerships teams

Growth Marketing Associate – Prediction Markets

• Assess the existing brand, products, website, social presence and previous marketing activity
• Define primary and secondary audiences and turn audience assumptions into testable hypotheses
• Develop a practical audience-growth, content and storytelling strategy
• Establish repeatable content pillars, formats, platform approaches and publishing rhythms
• Identify opportunities across organic social media, creators, authors, publishers, reading communities, collaborations, events, referrals and user-generated content
• Explore how digital and real-world marketing can support one another
• Develop the website into a broader content, SEO, email and audience-building platform
• Design and run focused marketing experiments using realistic budgets
• Define appropriate success measures and track meaningful audience and commercial outcomes
• Analyse results, identify what is and is not working, and adapt the approach accordingly
• Help operate and refine the system, with involvement increasing during launches, campaigns, events and growth experiments
• Advise on where limited marketing resources will produce the most useful result or learning
• Diagnose the current marketing and audience position
• Recommend priorities and areas for improvement
• Build the initial marketing, content and audience-growth system
• Run deliberate experiments, measure and interpret results, and adapt the approach based on learning
• Help operate and improve the system over time

Freelance Marketing and Audience Growth Partner

• Optimise the profit and economic value of Growth Business key account client portfolios
• Originate new clients
• Cross-sell to the existing client base
• Service clients according to the segment CVP
• Maintain primary ownership of a portfolio of Growth Account clients, differentiated by client-base complexity
• Develop strong client relationships
• Conduct regular client visits in accordance with the Commercial Growth Account Value Proposition
• Initiate changes to ABB Product by providing input into product development
• Own portfolio risk management
• Improve ways of working by challenging the status quo
• Support an empowering climate within the team
• Share knowledge, experience and best practice
• Provide constructive feedback as required

Growth Marketing jobs in South Africa

Growth Marketing Associate – Prediction Markets

Freelance Marketing and Audience Growth Partner

Relationship Executive – Growth Business