Influencer Marketing

• Lead and oversee all relevant KPIs and processes in Influencer Marketing at ESN
• Analyze and optimize revenue performance generated through influencer marketing
• Actively drive new customer acquisition through influencer marketing
• Identify growth opportunities in new markets, particularly Switzerland and Austria, and develop appropriate initiatives
• Manage and grow key influencer relationships
• Regularly activate, motivate, and strategically engage key influencers
• Develop creative ideas for launches, promotions, and influencer activations
• Connect product, promotions, content, and influencer communications
• Coordinate promotional planning with relevant stakeholders and ensure accurate and timely information flow
• Evaluate campaigns, launches, and promotions based on data, and derive specific optimization measures
• Lead the team with clarity, empathy, and a results-oriented approach
• Actively promote team satisfaction, motivation, and professional development
• Work closely with internal stakeholders in Insights, Webshop, HR, budget planning, and promotional planning

Head of Influencer Marketing – Netherlands

• Direct and control all relevant KPIs and processes in Influencer Marketing
• Analyze and optimize revenue development through influence
• Drive new customer acquisition via influencer marketing
• Identify growth potential in the Netherlands
• Manage and develop key influencer relationships
• Ensure key influencers are regularly activated, motivated, and strategically integrated
• Develop creative ideas for launches, promotions, and influencer activations
• Align product, promotion, content, and influencer communication
• Lead campaign planning with cross-functional teams and ensure accurate, timely information flow
• Evaluate campaigns, launches, and promotions using data-driven insights and derive optimization measures
• Lead the team with clarity, empathy, and a focus on results
• Monitor team satisfaction, motivation, and professional development
• Collaborate with stakeholders across Insights, Webshop, HR, Budgeting, and Campaign Planning