Marketing

• Promote Vehicle Lifetime Solutions (VLS)/Automotive Aftermarket products in target markets to drive demand and increase sales
• Drive marketing projects focused on new automotive spare-parts ranges
• Act as a strategic business partner for the VLS sales team in Indonesia
• Work with sub-regional marketing teams to develop, implement and supervise strategic marketing initiatives
• Manage, track and report marketing plans and programs, including budgets, resources and processes
• Plan and execute go-to-market strategies for product launches and updates
• Coordinate product development, sales and marketing teams for cohesive local product rollouts
• Create and update sales tools and collateral, including presentations, brochures and display materials
• Design and implement lead-generation and product-adoption campaigns
• Use digital, content and email marketing channels and events, ensuring consistent messaging
• Track and analyze marketing performance metrics
• Optimize marketing tactics using market insights from the sales team
• Work with marketing agencies and event companies to enhance brand awareness of Schaeffler Automotive Aftermarket products

Marketing Specialist – Automotive Aftermarket

• Build a repeatable demand engine so qualified inbound enquiries become a reliable source of pipeline
• Define target segments, channels and qualified enquiry criteria for a B2B services business
• Develop positioning and messaging differentiating IBMC from competitors and do-it-yourself entity setup
• Build a consistent content engine covering labour law updates, market entry guidance and sector briefings
• Own the website, SEO for high-intent search terms and LinkedIn
• Define lead qualification and handover processes with business development
• Establish baseline metrics and report on cost per qualified lead and pipeline contribution
• Ensure brand consistency across proposals, decks, website and outbound material
• Help shape go-to-market for IBMC's blue-collar workforce platform as scope expands
• Report to the Managing Director and work closely with business development
• Establish positioning, target segments, baseline metrics and a digital audit in months 1–2
• Launch a sustainable content engine and implement lead qualification and handover in months 3–4
• Generate measurable qualified inbound pipeline and establish cost per qualified lead in months 5–6

Marketing Manager

IDR 120,000,000 - IDR 192,000,000 per year