Marketing

• Develop and implement marketing strategy for assigned off-road/dirt racing series, including King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee official partnerships and liaise with team stakeholders and Ford leadership
• Interface between Ford and sanctioning bodies/leagues to manage commercial partnerships
• Collaborate cross-functionally with Engineering, Communications, Global Markets, Licensing, Dealer Relations, Design, Retail Marketing and Product Marketing
• Assess business-to-business opportunities arising through official motorsports partnerships
• Ensure consistent program messaging across earned and shared media
• Set program goals and monitor performance metrics
• Manage and support trackside efforts involving leadership, dealers and employees
• Oversee agency work supporting motorsports programs
• Represent Ford at trackside and non-track motorsports events
• Prepare program initiative presentations for executive leadership, including the CEO
• Showcase the capability, durability and innovation of customer-purchasable Ford vehicles through off-road racing

Off-Road Racing Marketing Manager

• Lead one or more strategic projects and present final projects to the CSCA executive leadership team
• Conduct market research and analyze industry data to validate trends, consumer preferences, and competitive advantages
• Support new product innovations and category strategies using consumer insights and sales data
• Support customer and consumer marketing, outreach, and planning
• Recommend pricing and promotional strategies to increase sales and margins
• Collaborate cross-functionally with sales support, supply chain, innovation, manufacturing, finance, design, eCommerce, and consumer insights teams
• Set performance goals, define learning objectives, and meet project deadlines with supervisor and mentor guidance
• Participate in company-sponsored training and intern events
• Learn Perrigo's company culture, policies, and business practices

Marketing jobs in Michigan

Off-Road Racing Marketing Manager

Commercial Internship Program – Marketing