Marketing

• Own the European gaming and consumer marketing strategy and annual plan across AOC, AGON, Philips Monitors and Evnia
• Develop and challenge country plans against local sales goals, business priorities and market opportunities
• Track competitors, gaming trends, consumer behaviour and market developments
• Shape product positioning with Product Marketing
• Drive brand consistency and quality across consumer-facing activity
• Own the quality, relevance and visibility of consumer-facing website content
• Direct social-channel content with Communications & Advertising
• Lead gaming and consumer product launches across European markets
• Own gaming and consumer partnerships and evaluate their impact and activation
• Lead presence at relevant consumer events and tradeshows
• Improve product visibility, conversion and sell-through across retail and e-tail partners
• Lead, prioritise and develop the Consumer Marketing team
• Own performance KPIs and the marketing budget
• Set B2C strategic direction with Communications & Advertising
• Report performance and review results with the Director and European markets

Gaming & Consumer Marketing Lead

• Own the European gaming and consumer marketing strategy and annual plan across AOC, AGON, Philips Monitors and Evnia.
• Develop and challenge country plans against local sales goals, business priorities and market opportunities.
• Track competitors, gaming trends, consumer behaviour and market developments.
• Shape product positioning and drive brand consistency across consumer-facing activity.
• Own the quality, relevance and visibility of consumer-facing website content.
• Direct social-channel content with Communications & Advertising.
• Lead gaming and consumer product launches across European markets.
• Own gaming and consumer partnerships and evaluate their impact and activation.
• Lead presence at relevant consumer events and tradeshows.
• Improve product visibility, conversion and sell-through across retail and e-tail partners.
• Lead, prioritise and develop the Consumer Marketing team.
• Own performance KPIs and the marketing budget.
• Set B2C strategic direction with Communications & Advertising.
• Report performance and review results with the Director and European markets.

Gaming & Consumer Marketing Lead, Europe

• Develop and own the Benelux solid tumor franchise strategy aligned with global and regional direction
• Translate scientific value, clinical differentiation, and patient benefit into customer-centric value propositions
• Lead lifecycle management, scenario planning, and pipeline expansion preparation
• Create cross-functional brand plans and country tactical plans
• Design and implement go-to-market and omnichannel engagement strategies across the Benelux cluster
• Develop compliant promotional and non-promotional materials, campaigns, digital assets, congress content, and customer journeys
• Optimize execution using performance data and customer feedback
• Act as strategic partner and indirect leader of sales and account teams
• Coach field teams and support account-plan implementation
• Plan and deliver KAM trainings, updates, messaging, and launch-readiness programs
• Generate and analyze market, customer, access, and competitive insights
• Translate insights into segmentation, targeting, strategic choices, and tactical priorities
• Conduct co-visits with KAMs and compliant engagements with therapeutic area experts
• Build and maintain forecasting models, including scenario analysis, tender impact, and uptake curves
• Manage Benelux marketing OPEX, commercial project management, contracts, invoicing, and budget updates
• Track and report KPIs, franchise performance, and competitive initiatives; define corrective actions
• Collaborate with Market Access, Medical, Sales, Finance, and Global/Regional Marketing
• Lead cross-functional brand teams and manage budgets, agencies, and external partners
• Ensure compliance with laws, regulations, industry codes, and company policies
• Ensure promotional materials, adverse events, product complaints, and safety information are handled appropriately
• Maintain CRM documentation and inspection-ready data quality
• Build a culture of integrity, patient focus, and ethical decision-making

Marketing jobs in Netherlands

Gaming & Consumer Marketing Lead

Gaming & Consumer Marketing Lead, Europe

Marketing Lead, Solid Tumors