Marketing

• Lead the Casino Marketing VIP Analytics function
• Perform VIP host performance benchmarking analyses
• Provide decision support around VIP customer profitability
• Develop host book optimization models
• Support VIP strategic initiatives
• Serve as the source of truth on current VIP vertical performance
• Identify and provide recommendations to improve future performance
• Manage the VIP host performance process, including setting targets and ensuring accurate reporting and data for timely host bonus payments
• Support monthly VIP profitability reviews to optimize VIP reinvestment decisions
• Lead recurring VIP host optimization modeling exercises to balance and prioritize sales and service tasks
• Support Casino Marketing strategic initiatives through objective performance measurement and reporting
• Discover insights and share innovative opportunities to improve Casino Marketing performance through technology
• Lead ad hoc analyses supporting the Casino Marketing vertical
• Mentor and train the team on analytical and modeling methods
• Recruit and maintain a capable, highly engaged, and low-turnover analytical team
• Communicate with stakeholders outside analytics, including senior management, corporate partners, and operations teams

VP of Casino Marketing Analytics

• Create, administer, and monitor monthly production schedules and associate workloads
• Establish due dates and monitor progress to ensure deadlines are met
• Supervise direct marketing operations, including offer generation, list compilation, proofing, and stakeholder coordination
• Provide leader approvals under established Direct Marketing processes
• Track team progress and notify the manager of resolution plans when work falls behind
• Monitor, inspect, evaluate, and analyze results; make changes to achieve desired outcomes
• Coordinate workflow during shifts to meet business demands and ensure customer satisfaction
• Ensure daily operational integrity and compliance with regulations, internal controls, policies, and procedures
• Develop team members and ensure completion of required training
• Train and mentor Marketing Campaign Associates I/II
• Create development plans with measurable progress tracking
• Maintain and exceed quality, accuracy, and financial standards
• Build guest relations, respond to guest concerns, and coordinate with other departments
• Identify and mitigate compliance risks
• Promote the company’s Mission, Vision, Values, and compliance culture
• Perform other related duties as assigned

Marketing jobs in Nevada

VP of Casino Marketing Analytics

Marketing Campaign Supervisor