Marketing

• Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages
• Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar
• Develop customer segments for more relevant messaging, personalization, and lifecycle performance
• Build and execute SMS campaigns and automations as part of an integrated email and retention strategy
• Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments
• Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms
• Monitor email deliverability, list health, sender performance, and engagement signals, resolving issues before they negatively affect results
• Analyze lifecycle performance and translate campaign, flow, and customer data into reporting and actionable recommendations
• Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test
• Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems

Email and Lifecycle Marketing Specialist

• Manage the CEO’s inbox and ensure timely client communications
• Load and schedule email campaigns in GoHighLevel and Lawmatics
• Monitor and prioritize tasks in ClickUp to keep projects on track
• Create SOPs for repetitive processes, including onboarding and reporting
• Design graphics in Canva for social media, blogs, and Google Business Profiles
• Write and edit short-form content, including social captions and emails
• Optimize and update Google Business Profiles and local directory listings
• Conduct keyword research using Google Keyword Planner and Ahrefs
• Perform backlink analysis and identify PR opportunities using HARO and Featured.com
• Assist with LinkedIn outreach using provided scripts
• Automate workflows using Zapier; training provided if needed
• Support ad-hoc tasks to fill gaps in the team’s skill sets
• Work directly with the CEO to execute critical tasks, streamline operations, and support team needs
• Support a U.S. marketing agency specializing in digital strategies for law firms, including SEO, paid advertising, and conversion optimization

Marketing jobs in Nicaragua

Email and Lifecycle Marketing Specialist

Marketing Assistant