Marketing

• Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives
• Translate company goals into actionable marketing plans and channel priorities
• Develop campaign strategies across awareness, conversion, and retention
• Establish campaign priorities, calendars, budgets, and performance expectations
• Plan, launch, manage, and optimize paid advertising campaigns
• Own campaign structure, targeting, budgets, bidding, and optimization
• Develop customer acquisition, retargeting, and conversion strategies
• Monitor advertising performance and allocate budgets based on results
• Collaborate with creative teams on advertising concepts
• Develop and execute email marketing and lifecycle campaigns
• Manage email segmentation, messaging, scheduling, automation, and optimization
• Monitor email deliverability, engagement, conversions, and revenue
• Develop testing strategies for subject lines, messaging, offers, creative, and calls to action
• Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables
• Review creative performance and provide actionable feedback
• Build and manage a structured A/B testing roadmap across marketing channels
• Analyze test results and document learnings
• Monitor consumer behavior, competitors, advertising trends, and marketing opportunities
• Analyze competitor positioning, promotions, messaging, and activity
• Establish and monitor marketing KPIs
• Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance
• Build marketing performance reports and present insights, recommendations, and next steps to leadership
• Use analytics to guide budgets, campaign priorities, and marketing strategy

Marketing Manager

• Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.
• Translate consumer insights and market research into product features, pricing recommendations, and communication strategies.
• Manage product launch planning and global rollouts in alignment with commercial and product teams.
• Define and maintain brand and communication guidelines for the PAYG phones portfolio.
• Develop go-to-market toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies.
• Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances.
• Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.
• Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels.
• Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour.
• Continuously optimize marketing spend to maximize ROI.
• Drive digital acquisition and engagement strategies across social, display, search, influencer, and community marketing.
• Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals.
• Optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.
• Conduct consumer segmentation, competitive analysis, and pricing research.
• Monitor country performance, identify risks and opportunities, and recommend tactical improvements.
• Stay informed on mobile industry trends, emerging technologies, and PAYG model evolution.
• Develop training and sales enablement materials such as pitch decks, product videos, FAQs, and demo scripts.
• Build capability across country marketing managers and field teams for product storytelling and customer education.
• Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.
• Collaborate with NPD, Commercial, Training, CX, operations, Finance, and country teams on product strategy, forecasting, prioritization, budgets, ROI, and business case modelling.

Marketing jobs in Nigeria

Marketing Manager

Global Marketing Manager – PAYG Phones