Marketing

• Execute regional marketing plans and growth initiatives for the Cardiac Ablation Solutions portfolio
• Govern regional marketing budgets and investment allocation
• Identify opportunities to increase therapy adoption, utilization, and market penetration
• Partner with Sales and Clinical teams to support account development plans and procedure growth initiatives
• Coordinate physician training programs, workshops, educational events, and customer engagement activities
• Support product launch execution, launch readiness planning, and field enablement activities
• Analyze sales performance, market dynamics, competitive activity, and adoption trends to generate business insights
• Develop and deploy customer-facing materials, presentations, and commercial tools
• Lead event logistics, vendor management, budget tracking, compliance coordination, and cross-functional project execution

Senior Marketing Specialist, Cardiac Ablation Solutions

• Build a dedicated lifecycle and retention marketing function
• Own the customer journey from sign-up through activation, conversion, and long-term retention
• Own the lifecycle marketing roadmap and campaign calendar end to end, including strategy, briefing, execution, measurement, and iteration
• Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back
• Analyze customer segments, usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success
• Test and optimize messaging, timing, channels, and segmentation logic using performance data
• Report on activation, conversion, retention, churn, and LTV performance and turn results into a prioritized roadmap
• Use AI tools for segment and cohort analysis, personalization, campaign and copy variants, and journey mapping
• Work directly with the Principal Product Marketing Manager on positioning and product strategy

Lifecycle Marketing Specialist

• Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, or other relevant channels.
• Manage advertising budgets while maximizing ROAS and controlling acquisition costs.
• Monitor key performance metrics including CPA, CPL, CTR, CPC, conversion rates, and ROAS.
• Conduct audience research, targeting, retargeting, and campaign segmentation.
• Develop and execute structured A/B tests across creatives, audiences, landing pages, and campaign strategies.
• Identify winning campaigns and scale budgets while maintaining performance.
• Collaborate with creative, marketing, sales, and client-facing teams to improve campaign results.
• Analyze campaign and funnel performance to identify opportunities for growth.
• Prepare performance reports and communicate insights and recommendations to stakeholders.
• Stay current with advertising platform changes, emerging paid media strategies, and industry best practices.

Media Buyer

• Own the entire marketing organization serving four business units and the sales team
• Drive digital marketing performance across search, display, social, video, community, and other channels
• Optimize the $50M+ marketing budget to improve CAC/LTV ROI across products
• Build multichannel campaigns and supporting assets aligned with ideal customer profiles
• Partner with product marketing managers to sharpen and execute product positioning
• Build and scale a B2B demand-generation engine covering lead generation, scoring, and routing
• Raise content strategy and execution standards across all surfaces and channels, including web
• Build the martech stack with the VP of Engineering and make build-versus-buy decisions
• Build data instrumentation, reporting, and dashboards with the data team
• Act as a trusted partner to general managers on go-to-market strategy, positioning, competitive differentiation, and ICP definition
• Steer marketing for the age of GAO and develop required marketing analytics

Marketing jobs in Romania

Senior Marketing Specialist, Cardiac Ablation Solutions

Lifecycle Marketing Specialist

Media Buyer

SVP, Marketing