Marketing Analyst

• Support development of vocational product marketing content for dealers and internal stakeholders, including feature and benefit messaging, sell sheets, product/webinar slides, training module content, and related collateral
• Support development of product presentations and present, including product walkarounds, to key stakeholders as needed
• Provide project management support for industry trade show planning and execution
• Support procurement and creation of product visuals, drawings, and animations by engaging engineering, brand management, IT Digital Experience, and marketing agencies
• Drive marketability of new product options via SpecPro/data book through review and development of clear, compelling data code descriptions
• Develop and execute SpecPro content strategy for Product Info sections, including technical details, images, compatibility information, matrices, and links to Technical Resource Guide content
• Support execution of digital tool strategy and management of content across brand websites, dealer-facing tools, and apps
• Support oversight of product messaging and segment positioning in social media channels
• Collaborate with segment strategy and platform strategy teams on customer, market, competitor, and product-update insights
• Support marketing truck strategy development and spec development with Product Marketing Strategists, Segment Strategy, Brand Marketing, and DTNA Vocational Sales teams
• Represent DTNA at trade shows and other industry events
• Act as point of contact for sales, dealers, customers, TEMs, and other stakeholders regarding current and released product information

Senior Vocational Product Marketing Analyst

• Support development of vocational product marketing content for dealers and internal stakeholders, including features and benefit messaging and collateral such as sell sheets, product/webinar slides, and training module content
• Support development of product presentations and present, including product walkarounds, to key stakeholders as needed
• Provide project management support for industry trade show planning and execution
• Support procurement/creation of product visuals, drawings, and animations, engaging engineering, brand management, IT Digital Experience, and marketing agencies as needed
• Drive marketability of new product options via SpecPro/data book through review and development of clear, compelling data code descriptions
• Develop and execute strategy with the SpecPro team to ensure appropriate content populates Product Info sections for vocational model options in SpecPro
• Support execution of digital tool strategy and management of content across brand websites and dealer-facing tools and apps
• Support oversight of product messaging and segment positioning in social media channels
• Collaborate with segment strategy and platform strategy teams to understand customer, market, competitor, and product update insights
• Support marketing truck strategy development and strategic spec development with Product Marketing Strategists, Segment Strategy, Brand Marketing, and DTNA Vocational Sales teams
• Represent DTNA at trade shows and other industry events
• Act as point of contact for internal and external stakeholders regarding current and released product information