Marketing Operations

• Monitor and manage replies across all outbound channels daily; classify intent and route next steps
• Respond to warm leads using approved templates, book demos, and hand qualified leads to sales with full context
• Run follow-up and re-engagement on stalled leads; process opt-outs promptly
• Maintain accurate CRM records, including contacts, companies, activities, notes, stages, deals, and ownership
• Build and maintain CRM workflows, automations, and outbound-tool integrations; perform data hygiene
• Build, launch, and manage multi-step email and LinkedIn campaigns, including sequences, schedules, sending limits, and sender assignment
• Set up nurture and re-engagement flows; apply deliverability best practices and coordinate lists and senders
• Pause, fix, and relaunch campaigns based on performance and health checks
• QA sequences, templates, and replies against approved copy before launch
• Maintain consistent sender identities across mailboxes and LinkedIn profiles; spot-check live sends
• Manage sending domains, mailboxes, DNS authentication, and warm-up; monitor bounces, spam complaints, blocklists, inbox placement, and domain reputation
• Scale sending volume based on account health; maintain healthy LinkedIn sender accounts within platform limits; work with vendors to resolve issues
• Build targeted prospect lists using scraping, hiring-signal, and data tools; deduplicate, clean, and apply suppression
• Enrich contacts with verified emails and phone numbers; prepare calling lists and manage data credits
• Deliver weekly performance reporting by channel and funnel stage; maintain CRM dashboards and distinguish genuine engagement from automated responses
• Maintain a live tracker of all running campaigns
• Administer accounts, seats, subscriptions, and credits across the GTM tool stack
• Document recurring processes as SOPs; maintain naming conventions and support sales with clean data, lead context, and CRM fixes

Marketing Operations Specialist

• Manage backend creation of marketing automation, including lists, forms, automated workflows, HTML email and drip programs using MCAE
• Work with MCAE, Salesforce, Zapier, Google Tag Manager, Stripo, Claude, Gemini and Lovable
• Provide frequent, accurate database updates to maintain data hygiene
• Create marketing reports and dashboards illustrating impact on demand generation campaigns
• Support demand generation activities, including uploading third-party lists
• Guide brand teams on maximizing available MarTech tools
• Monitor for issues and populate missing database information
• Connect systems using integration and middleware tools
• Investigate adoption of new MarTech platforms
• Understand each brand’s business and go-to-market strategy and gradually take on additional workload
• Partner with marketers and salespeople across LTG businesses throughout the buyer journey