Performance Marketing

• Own paid media across all SiGMA Group brands, including SiGMA, SiGMA Poker Tour, AGS, AIBC, and FX World.
• Define and own the group-wide paid media strategy focused on profitable ticket sales at scale.
• Build ticket sales forecasts by event and market, covering spend, volume, cost per ticket, and revenue.
• Plan campaigns around early bird, price increase deadlines, final push, and last-minute sales.
• Set channel mix and budgets based on contribution to ticket revenue.
• Own the end-to-end campaign lifecycle from planning and audience strategy through creative briefing, build, QA, launch, and optimisation.
• Lead campaigns across Google, Meta, LinkedIn, YouTube, X Ads, TikTok, programmatic, and emerging platforms.
• Own tracking infrastructure across brands, including GA4, GTM, server-side tagging, pixels, Conversion APIs, and offline conversion imports.
• Build attribution frameworks linking ticket purchases to campaigns, channels, markets, and audiences.
• Track the funnel from ad click through registration to ticket purchase and fix drop-off points.
• Set and enforce UTM and naming conventions across brands and markets.
• Introduce incrementality and lift testing and stay ahead of privacy, consent, and platform changes.
• Plan and run coordinated campaigns across Europe, the Americas, Africa, Asia, and the Middle East.
• Adapt targeting, messaging, languages, and budgets by market and lead market-entry campaigns.
• Ensure advertising-policy and local-regulation compliance for restricted categories.
• Own the global paid media budget and optimise spend allocation.
• Monitor ticket-sales pacing daily and run structured tests across creative, audiences, bidding, and landing pages.
• Lead, structure, and grow the paid media team; set KPIs and coach team members.
• Manage external agencies, freelancers, and platform partners.
• Build workflows, maintain ad-platform account structures and permissions, and document processes.
• Deliver ticket-sales dashboards and performance reports with the BI team.
• Translate data into commercial recommendations for senior stakeholders.
• Collaborate with events, sales, CRM, social, design, content, and web teams.
• Partner with social on paid amplification and influencer or creator-led campaigns.

Head of Paid Media

• Launch, manage, and optimize Google Paid Search campaigns worldwide.
• Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies.
• Manage large-scale Google Ads account structures with a high volume of Search campaigns.
• Build and optimize acquisition across web, app, web-to-app, and quiz funnels.
• Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
• Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution.
• Maintain clear campaign naming, tagging, and tracking structures.
• Analyze performance across the full acquisition funnel and continuously identify optimization opportunities.
• Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools such as Claude MCP.
• Potentially expand into Performance Max, Display, and Demand Gen campaigns.

Performance Marketing jobs in Cyprus

Head of Paid Media

Middle Media Buyer, Google Ads