Performance Marketing

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs
• Develop channel strategies based on client objectives, audience, budget, and expected outcomes
• Build campaigns including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization
• Determine channel usage and adjust the media mix based on performance and opportunities
• Manage and optimize significant paid media budgets across multiple client accounts
• Monitor monthly budget pacing and reconcile actual media spend with approved budgets
• Analyze campaign performance and reallocate spend across channels
• Produce monthly reports and bi-weekly performance discussions for larger accounts
• Track leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization
• Translate campaign data into recommendations and strategic next steps
• Collaborate with project managers, designers, video editors, and the Executive Creative Director
• Provide strategic creative input without designing assets, editing videos, or writing campaign copy
• Potentially present campaign performance, recommendations, and strategy directly to clients
• Initially serve as the agency’s primary paid media specialist and senior individual contributor

Paid Media Strategist

• Own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting
• Build and refine audience targeting, bid strategies, and budget allocation
• Shift spend across segments and campaigns based on performance insights
• Transform core creative assets into channel-specific variants
• Create short-form video cuts, stills, carousels, ad copy, and syndication copy
• Build, QA, launch, and manage campaigns end to end
• Independently manage ongoing campaign optimization and multiple campaigns, tests, and deliverables
• Run a structured A/B testing program and document actionable results
• Support landing page and conversion rate optimization initiatives when applicable
• Own reporting from advertising platforms through CRM and pipeline
• Deliver weekly reporting on spend and performance by segment
• Analyze campaign and testing performance and communicate findings
• Use Claude and AI-powered skills and automations to accelerate creative production, analysis, and reporting

Performance Marketing jobs in Ethiopia

Paid Media Strategist

Paid Media Specialist