Performance Marketing

• Launch and optimize adult acquisition campaigns
• Monitor performance by traffic source, placement, format, market and creative
• Reallocate spend based on CPA, conversion and traffic quality
• Identify weak placements, fraud and low-quality traffic
• Contribute to creative hypotheses and testing plans
• Evaluate performance beyond clicks and registrations
• Analyze subscription conversion and customer quality
• Maintain accurate campaign tracking and reporting
• Communicate results and recommended actions clearly
• Progressively develop toward independent ownership of substantial campaign budgets

Junior Performance Marketer – Adult RTB

• Own adult acquisition campaigns end to end
• Control and reallocate substantial campaign budgets
• Scale profitable traffic sources, placements and creatives
• Evaluate performance through CPA, rebill, LTV and payback
• Diagnose tracking, fraud, placement and funnel problems
• Build structured creative-testing systems
• Define testing budgets, winner rules and stopping rules
• Guide creative production using performance evidence
• Identify new traffic sources and expansion opportunities
• Communicate strategy, decisions, results and risks clearly

Performance Marketing jobs in Europe

Junior Performance Marketer – Adult RTB

Senior Performance Marketer – Adult RTB