Performance Marketing

• Optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels
• Support and scale programmatic activity across DSPs, including display, video and native inventory
• Manage campaign budgets, spend pacing and efficiency targets across the channel mix
• Support forecasting, budget planning and growth modelling for paid acquisition
• Identify and develop new channel opportunities, building the case for test-and-learn expansion
• Support the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets
• Maintain end-to-end tracking and measurement frameworks
• Work with analytics and product teams to maintain attribution accuracy
• Diagnose and resolve tracking and platform integration issues independently
• Stay ahead of platform-level measurement changes, including iOS privacy, Consent Mode and evolving attribution frameworks
• Drive continuous improvement across creative, audience, bidding and campaign structure
• Maintain a structured testing programme with clear hypotheses, measurement and iteration
• Define quality customer targets and optimise toward them, balancing volume with value
• Leverage AI-powered campaign tools and smart bidding to improve efficiency
• Translate performance data into clear recommendations
• Set high operational standards across campaign QA, compliance and account governance
• Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation

Performance Marketing Manager

• Take ownership of day-to-day campaign management across Google Ads, Microsoft Ads, Apple Search Ads, and Google UAC for Sports and Gaming verticals
• Plan, coordinate, analyse, and optimise Sports and Gaming campaign performance to influence acquisition, deposit, and quality KPIs
• Generate ideas to improve campaign performance and customer engagement through promotions, product launches, and seasonal activity
• Identify opportunities to scale activity and implement effective campaign structures, keyword research, bidding, and campaign strategies
• Manage channel budgets across Sports and Gaming, maintaining geographic splits and ensuring spend efficiency against CPA, ROI, and FTD targets
• Own A/B testing on accounts using a test-and-learn approach
• Ensure advertising platform tracking and reporting accuracy, partnering with BI and escalating issues when necessary
• Deliver comprehensive weekly reporting and own account actions and tasks assigned by the PPC Manager
• Deputise for the PPC Manager in meetings and operational matters when required
• Ensure campaign activity adheres to industry compliance, regulations, and best practices
• Collaborate with PPC team members and wider Acquisition team members
• Work with Marketing, Planning, BI, Creative, Trading, Product, and other internal teams

Performance Marketing jobs in Gibraltar

Performance Marketing Manager

Senior PPC Executive