Performance Marketing

• Work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest
• Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
• Build and run account structures that consolidate signal across ad sets
• Design creative and audience tests with defined minimum spend per test
• Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
• Build and maintain catalog and dynamic product ads across collections
• Standardize attribution settings and explain how attribution windows affect reported results
• Plan and interpret conversion lift studies and translate incremental results into budget and target decisions
• Write creative briefs from performance data and provide feedback to client creative teams
• Expand budgets onto TikTok, AppLovin, and Pinterest where supported by performance
• Report on Shopify revenue, MER, new customer acquisition, and contribution rather than only platform ROAS

Senior Paid Social Manager

• Plan, launch, manage, and optimise paid media campaigns across Meta and other relevant advertising platforms.
• Manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Manage or support Google Ads campaigns across Search, Display, YouTube, or Performance Max where applicable.
• Monitor campaign performance against ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Analyse campaign data to identify opportunities for optimisation and scaling.
• Conduct audience, creative, placement, and bidding tests.
• Develop and execute A/B testing strategies across creatives, audiences, landing pages, and campaign structures.
• Manage advertising budgets and allocate spend based on performance.
• Collaborate with creative and marketing teams to develop ad concepts and messaging.
• Identify underperforming campaigns and implement data-driven improvements.
• Produce performance reports and communicate insights, results, and recommendations.
• Stay current with advertising platform changes, emerging trends, and paid media best practices.

Performance Marketing jobs in Panama

Senior Paid Social Manager

Media Buyer – Meta, Google Ads