Performance Marketing

• Drive the end-to-end creative production process for UA ads across Meta, TikTok and Google, from brief to final assets, for several products
• Translate data-backed ideas into clear briefs that empower controlled initiative and creativity
• Deliver clear, reasoned feedback using references
• Communicate the rationale behind changes to persuade and inspire executors
• Contribute to creative strategy using market analysis tools and internal UA reports
• Maintain a library of creative best practices
• Provide freelancers and external agencies with clear guidelines
• Partner with UA to translate performance needs into briefs, hypotheses, and creative testing plans
• Collaborate with designers, editors, and AI teams to deliver assets efficiently and at scale
• Align priorities and timelines with stakeholders to ensure smooth production and fast iteration loops

Creative Producer – Performance Marketing

• Launch, manage, and optimize Google Paid Search campaigns worldwide.
• Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies.
• Manage large-scale Google Ads account structures with a high volume of Search campaigns.
• Build and optimize acquisition across web, app, web-to-app, and quiz funnels.
• Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
• Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution.
• Maintain clear campaign naming, tagging, and tracking structures.
• Analyze performance across the full acquisition funnel and continuously identify optimization opportunities.
• Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools such as Claude MCP.
• Potentially expand into Performance Max, Display, and Demand Gen campaigns.

Middle Media Buyer, Google Ads

• Manage and optimise paid campaigns across magazine, summit and membership products
• Build, manage and optimise Meta campaigns at scale
• Expand paid acquisition into Google Search, Performance Max and Demand Gen
• Test future channels including TikTok and AppLovin
• Analyse campaign and funnel performance using Meta Ads Manager, GA4 and Hyros
• Compare platform data and investigate tracking or attribution issues
• Write Meta ads, headlines, hooks, UGC scripts, landing-page copy and marketing emails
• Create and finalise static and video ads, including variations, briefs, footage selection, editing, captions and overlays
• Use Canva, ChatGPT, CapCut and other AI/creative tools to produce launch-ready creative
• Improve lead-generation and sales landing pages through message match and conversion rate optimisation
• Develop SEO, organic social, affiliate and offline marketing efforts
• Run frequent tests and use results to guide decisions
• Take increasing ownership of performance marketing over time, with a potential path toward strategy after approximately 12 months
• Work in a fast-paced, high-performance, remote-first team using EOS, weekly meetings and Hubstaff time tracking

Performance Marketing jobs in Serbia

Creative Producer – Performance Marketing

Middle Media Buyer, Google Ads

Performance Marketer – Meta Focused