Performance Marketing

• Plan, launch, manage, and optimize PPC campaigns across Google Ads and other relevant paid media platforms.
• Manage Search, Display, Shopping, Performance Max, remarketing, and other campaign types.
• Conduct keyword research, competitor analysis, audience research, and search-term analysis.
• Improve campaign structures, targeting, bidding strategies, ad copy, and landing-page recommendations.
• Monitor and optimize CPC, CTR, CPA, ROAS, conversion rate, and advertising spend.
• Identify opportunities to improve campaign efficiency and scale high-performing campaigns.
• Set up and troubleshoot conversion tracking using Google Analytics 4 and Google Tag Manager.
• Conduct A/B tests across ads, audiences, bidding strategies, and landing pages.
• Manage budgets and allocate spend based on campaign performance and business objectives.
• Produce performance reports and translate campaign data into actionable recommendations.
• Collaborate with marketing, creative, sales, and client-facing teams to support growth objectives.
• Stay current with advertising platform changes, automation, attribution, and PPC best practices.

PPC Specialist

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
• Allocate spend across high-intent search, Performance Max, and Demand Gen channels
• Structure and refine Branded and Non-Branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to supply high-performing campaign assets
• Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership

Performance Marketing jobs in Singapore

PPC Specialist

Paid Search Manager