Performance Marketing

• Set the paid search strategy across the US, UK, Germany and further growth markets
• Lead campaign strategy and execution across Search, Shopping and Performance Max, including Google Demand Gen where it supports business goals
• Manage budgets, pacing, bidding and investment across platforms and markets
• Measure performance against acquisition cost, conversion, revenue and ROI using business data and platform reporting
• Build testing roadmaps across keywords, audiences, creative, product feeds and landing pages
• Improve conversion and guide investment based on test results
• Partner with marketing, product, creative and analytics teams to strengthen tracking and improve the customer journey
• Use AI tools and platform automation to accelerate research, analysis and execution while keeping health claims accurate
• Drive testing and development of additional paid channels such as native advertising
• Present results, risks and opportunities with recommendations for next steps
• Report to the Head of Performance Marketing and work with internal teams and external partners

Explore Performance Marketing Manager – Paid Search at Hilo by Aktiia. Review requirements and application details.

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