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Hilo by AktiiaPosted 10/21/2026full-timeRemote • Germany, Italy, Switzerland, Ireland, United Kingdom, FranceMid-LevelSeniorWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid search strategy and execution across multiple international markets, with a strong focus on Google Ads and Microsoft Advertising. Proven ability to leverage data-driven insights and AI tools to optimize campaign performance and improve conversion rates.
Highest-signal resume keywords
Paid Search StrategyGoogle Ads ExpertiseMicrosoft Advertising ExperienceData-Driven Decision MakingFluent English And German
About the role
Key responsibilities & impact- Set the paid search strategy across the US, UK, Germany and further growth markets
- Lead campaign strategy and execution across Search, Shopping and Performance Max, including Google Demand Gen where it supports business goals
- Manage budgets, pacing, bidding and investment across platforms and markets
- Measure performance against acquisition cost, conversion, revenue and ROI using business data and platform reporting
- Build testing roadmaps across keywords, audiences, creative, product feeds and landing pages
- Improve conversion and guide investment based on test results
- Partner with marketing, product, creative and analytics teams to strengthen tracking and improve the customer journey
- Use AI tools and platform automation to accelerate research, analysis and execution while keeping health claims accurate
- Drive testing and development of additional paid channels such as native advertising
- Present results, risks and opportunities with recommendations for next steps
- Report to the Head of Performance Marketing and work with internal teams and external partners
Requirements
What you’ll need- At least 5 years of hands-on paid search experience in an international setting, with accountability for budgets and measurable business results
- Deep expertise in Google Ads
- Strong working experience with Microsoft Advertising
- Data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment
- Track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets
- Experience with media planning and performance forecasting
- Experience launching and evaluating paid channels beyond search
- Ability to set direction and influence colleagues while staying close to campaign execution
- Practical experience using AI and automation, with judgment to verify outputs
- Fluent English and German
- Valid visa or work permit for country of residence; Hilo cannot provide visa sponsorship
- Nice to have: experience in health tech, medical devices, wearables, or subscription products
Benefits
Comp & perks- Competitive compensation
- Equity program
- Other benefits (depending on location)
- Remote-first work model
- Work on a mission transforming cardiovascular health at global scale
- Collaboration with a diverse, passionate and talented team
- High-impact, fast-growing, venture-backed scale-up environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyBudget ManagementPerformance MeasurementConversion Rate OptimizationMedia PlanningPerformance ForecastingTesting RoadmapsAI Tools UsagePlatform AutomationBidding Management
Soft Skills
Influencing ColleaguesCollaborationPresentation Skills
Tools & Technologies
Google Demand GenPerformance MaxNative Advertising Platforms
Industry Keywords
Health TechMedical DevicesWearablesSubscription Products