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Hilo by AktiiaPosted 10/21/2026full-timeRemote • Germany, Italy, Switzerland, Ireland, United Kingdom, FranceMid-LevelSeniorWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid social strategy and execution across multiple international markets, with a strong focus on data-driven decision-making and creative strategy development. Proficient in managing campaign budgets and optimizing conversion rates while ensuring compliance with regulatory standards.
Highest-signal resume keywords
Paid Social StrategyMeta Ads ManagerCampaign ManagementConversion Rate OptimizationFluent English And German
About the role
Key responsibilities & impact- Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets
- Develop creative hypotheses based on customer research, market differences and performance data
- Brief, test and refine ad concepts, messages, formats and landing pages with creative and product teams
- Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms
- Identify opportunities to improve the customer journey and conversion rate from ad click through purchase
- Measure acquisition cost, revenue and return on investment, turning findings into decisions and next steps
- Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved
- Steer agencies and freelancers, set priorities, and ensure high-quality execution and continuous performance improvement
- Report to the Head of Performance Marketing and collaborate with internal teams and external partners
Requirements
What you’ll need- At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets
- Strong creative strategy skills and a track record of turning insights into ads that perform
- Data-driven approach to testing, measurement, and decision-making
- Experience improving conversion rates and managing campaigns against ROI goals
- Deep knowledge of Meta Ads Manager and experience with other relevant social platforms
- Ability to adapt messaging and execution across markets while keeping the brand consistent
- Clear communication and sound judgment when working with sensitive health topics
- Fluent English and German
- Valid visa or work permit for the candidate’s country of residence; Hilo cannot provide visa sponsorship
Benefits
Comp & perks- Competitive compensation
- Equity program
- Other benefits (depending on location)
- Remote-first work model
- Opportunity to work on a mission transforming cardiovascular health at global scale
- Collaboration with a diverse, passionate and talented team
- High-impact, fast-growing, venture-backed scale-up environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Campaign Budget ManagementData-Driven Decision MakingCreative Strategy DevelopmentPerformance MeasurementCustomer Journey Improvement
Soft Skills
Clear CommunicationSound Judgment
Tools & Technologies
MetaTikTokAd Concepts Testing
Industry Keywords
International MarketingHealth Messaging ComplianceCustomer ResearchAudience Optimization