Product Marketing

• Develop positioning, messaging, and value propositions across FINBOA’s product portfolio
• Lead go-to-market planning for new products, enhancements, and integrations
• Create competitive battlecards, market intelligence reports, and win/loss analyses
• Conduct pricing and market research to support pricing and packaging recommendations
• Develop presentations, solution briefs, competitive guides, and objection-handling tools
• Train client-facing teams on product positioning and differentiation
• Partner with Product Managers to translate technical capabilities into customer-focused value
• Align messaging and enablement content with Sales, Client Experience, and Solutions Consulting
• Support strategic sales opportunities and RFP responses
• Manage industry analyst briefings and inquiries
• Measure launch performance, product adoption, and enablement effectiveness
• Maintain an organized, current library of commercialization and sales enablement content
• Help deliver coordinated product launches, increase product adoption, strengthen competitive positioning, and provide Sales with trusted content
• Provide market insights and recommendations to inform product, pricing, and commercialization decisions

Product Marketing Manager

• Own strategy and execution for the Business Applications & Databases domain, including positioning, messaging, target audiences, buyer needs, and solution narrative
• Translate solution strategy and technical capabilities into differentiated, outcome-led value propositions
• Create solution pages, solution profiles, data sheets, sales presentations, and sales tools
• Develop sales and partner enablement assets and readiness programs across the buyer journey
• Execute established go-to-market plans and priority solution plays across Data & Cyber Resilience and Virtualization & Cloud
• Collaborate with product, sales, technical, partner, and marketing teams on messaging, content, enablement, campaigns, launches, and solution plays
• Gather and synthesize customer, market, competitive, analyst, and field input
• Validate technical accuracy and sharpen differentiation using evidence
• Manage multiple deliverables, stakeholder reviews, and shifting priorities while maintaining quality, consistency, and timeliness
• Report to product marketing leadership

Product Marketing jobs in Alabama

Product Marketing Manager

Solutions Product Marketing Manager