Product Marketing

• Own the end-to-end marketing plan and execution for each product feature
• Align launch plans with commercial teams
• Drive channel plans across website, social, paid, and lifecycle channels
• Craft and set up emails, in-product messages, and Loom-style demo videos
• Update onboarding materials, including product tours, emails, and the Onboarding Center
• Run the monthly product newsletter
• Partner on product content for major events, including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
• Track feature adoption after launch, identify stalled features, and decide corrective actions
• Host live product webinars and coordinate presenters
• Run promotional campaigns for existing features
• Localize content into Spanish when required
• Collaborate with product managers, marketing channel owners, account managers, customer support representatives, designers, engineers, and commercial teams

Product Marketing Manager

• Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through webinars, videos, and educational content
• Present and host webinars and videos to educate customers on product capabilities and benefits
• Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies
• Collaborate with cross-functional teams to create go-to-market plans for product launches, feature updates, and demand generation
• Define target customer segments, value propositions, and distribution channels
• Create marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos
• Develop presentations and training materials to empower the sales team with product knowledge and value propositions
• Plan and execute marketing campaigns that generate leads and drive customer engagement
• Use data and analytics to track campaign performance, ROI, and relevant metrics
• Support account-based marketing (ABM) initiatives and foster growth through customer advocacy

Product Marketer

• Build, optimize, and manage HireHawk’s outbound infrastructure across Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems
• Own lead list creation, prospect segmentation, contact enrichment, phone-number validation, sequence setup, and outbound campaign execution
• Develop prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing need
• Ensure SDRs have sufficient volumes of high-quality, phone-ready prospects for daily calling activity
• Build systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs
• Improve list quality using connect rates, conversation quality, meeting conversion, and SDR feedback
• Identify and test new prospecting signals, data sources, and enrichment methods
• Partner with SDRs to improve outbound execution, call prioritization, productivity, follow-up discipline, and qualified meeting conversion
• Review SDR call recordings and live call performance
• Provide coaching on call openings, value propositions, qualification, objection handling, follow-up, and meeting conversion
• Develop cold-call scripts, talk tracks, objection-handling frameworks, and follow-up cadences
• Track objections and market feedback to improve targeting, messaging, scripts, and campaign strategy
• Establish activity and conversion benchmarks for SDR performance
• Build SDR playbooks, SOPs, workflows, training materials, and call-review processes
• Build and optimize workflows across cold calling, email, LinkedIn, and CRM-based follow-up
• Develop email and LinkedIn outbound programs after strengthening the phone-based outbound engine
• Develop persona-specific and industry-specific messaging
• Run structured outbound experiments across ICPs, messaging, channels, call scripts, and hiring signals
• Analyze SDR activity and outbound campaign performance across dials, connect rates, conversations, meetings, show rates, qualified meetings, opportunities, conversion rates, lists, personas, industries, and campaigns
• Identify breakdowns in list quality, targeting, messaging, call execution, follow-up, or qualification
• Build and maintain actionable outbound performance dashboards
• Use performance data to improve lists, scripts, workflows, SDR execution, and campaign strategy
• Maintain CRM hygiene, lead stages, follow-up tasks, campaign attribution, and reporting discipline
• Reduce manual work through automation while maintaining data quality and SDR execution

Product Marketing jobs in Colombia

Product Marketing Manager

Product Marketer

Outbound GTM Lead