Product Marketing

• Translate complex product knowledge into clear and compelling stories for different target audiences
• Work within the Product Knowledge Enablement team at the intersection of Product, Marketing, Sales, and Customer Success
• Develop audience-specific storylines and messaging for customers, employees, Sales, Marketing, and Customer Success
• Further develop positioning and messaging together with Marketing
• Identify technical USPs in collaboration with Product Management
• Plan go-to-market activities, product launches, and releases
• Define target audiences, channels, initiatives, and KPIs for go-to-market activities
• Identify gaps in product communication, ICP activation, and competitive positioning, and address them operationally
• Build structures and formats for Product Knowledge Enablement
• Manage one direct report
• Create enablement formats such as one-pagers, sales stacks, demo scripts, battlecards, training materials, and event materials

Senior Product Marketing Manager – E-Mobility

• Work on and analyze go-to-market activities to understand how new customers are acquired
• Support lead generation, outreach, appointment setting, and initial sales activities
• Plan and conduct small tests and experiments involving new channels, outreach methods, and processes
• Analyze metrics such as cost per lead, appointment rate, call quality, and conversion
• Assess effort versus impact and challenge underlying assumptions
• Observe existing processes such as appointment setting, handoffs, and follow-ups, and develop suggestions for improvement
• Collaborate closely with Sales, Marketing, and Customer Success
• Contribute observations and analyses to team-level decision-making
• Gain insights into early-stage growth and go-to-market decisions

Founder Associate – Go-to-Market

• Own specific features and initiatives for GPS tracking devices from implementation through market positioning
• Independently plan, implement, and manage marketing projects from idea to completion
• Identify new target groups and market opportunities to expand the customer base
• Monitor project progress and conduct competitive and market analyses
• Create sales materials, promotional materials, landing page copy, and platform-specific content
• Manage communication with internal and external stakeholders
• Develop and execute marketing campaigns focused on paid social advertising on Meta and TikTok, organic social content, and email automation
• Identify potential risks and develop pragmatic solutions
• Lead UGC and influencer strategies, brief creators, and review content for brand compliance

Product Marketing jobs in Germany

Senior Product Marketing Manager – E-Mobility

Founder Associate – Go-to-Market

Marketing Product Manager – DE/EN