SEO Marketing

• Develop and execute an integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy aligned with business and marketing goals
• Own organic search performance, including keyword strategy, technical SEO audits, site architecture, page experience, and content optimization
• Build and lead the company's AEO/GEO approach by optimizing content structure, schema markup, and citation-worthy formatting
• Monitor brand visibility across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, and other AI search surfaces
• Partner with engineering teams on structured data, crawlability, product schema, site speed, and semantic markup
• Serve as the internal authority on organic and AI-driven search
• Educate stakeholders, manage agencies and contractors, and translate industry shifts into roadmap recommendations
• Define, report on, and track KPIs for organic traffic, rankings, AI citation frequency, AI referral traffic, and conversion impact
• Manage relationships with SEO/GEO tools and vendors
• Report to the Vice President, Ecommerce

Senior Manager, SEO – AI Discovery

• Execute The California Post’s audience optimization strategy as it expands to California
• Drive multi-platform discoverability across search, video, social, and emerging AI-driven platforms
• Optimize visibility for tentpole events across Google, YouTube, social, and AI-driven search
• Pitch trending, evergreen, and planned content strategies
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals
• Support optimization of homepage, landing pages, and article templates to improve discoverability, engagement, and conversions
• Partner with editorial, product, development, video, data, and marketing stakeholders
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
• Monitor performance metrics, competitive benchmarks, and platform analytics
• Participate in editorial meetings and provide real-time optimization insights
• Conduct regular training sessions and audits to embed best practices across the newsroom
• Report to the Senior Audience Development Manager (California Post)

SEO Marketing jobs in California

Senior Manager, SEO – AI Discovery

Audience Development Specialist, SEO