SEO Marketing

• Monitor and improve crawlability, indexation, rendering, site performance, structured data, internal linking, and international SEO
• Diagnose complex technical issues and prioritize recommendations based on impact, effort, risk, dependencies, and business goals
• Implement changes in the CMS
• Partner with Web Engineering on technical SEO requirements, acceptance criteria, and release QA
• Lead technical SEO workstreams for migrations and major site changes, including redirect planning, launch monitoring, and post-launch remediation
• Maintain taxonomy, structured-content, internal-linking, and data-quality systems supporting scalable content discovery
• Build monitoring, dashboards, alerts, and repeatable processes using crawl, search, analytics, log, and CMS data
• Use AI, scripts, APIs, and automation to scale technical analysis, quality assurance, and repeatable fixes with human oversight
• Partner cross-functionally while reporting to the Senior Manager, SEO and GEO

Senior Technical SEO Analyst

• Own how Poka's website gets found and how well it converts.
• Build and own an integrated SEO and AEO roadmap to grow organic visibility, qualified traffic, and brand presence in AI-generated answers.
• Conduct keyword, topic, intent, conversational-query, and question-based research and turn findings into content and site architecture plans.
• Structure content for extraction and citation by answer engines.
• Implement and maintain Schema.org structured data, including FAQ, HowTo, Product, Organization, and Article markup.
• Monitor Poka's visibility across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
• Strengthen E-E-A-T signals through author profiles, original research, and credible sourcing.
• Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects.
• Collaborate with development to prioritize and ship technical fixes and ensure new pages are search-friendly.
• Manage XML sitemaps, robots.txt directives, crawler access policies, and AI crawler decisions.
• Own the CRO program: identify friction, form hypotheses, design experiments, and report results.
• Plan and run A/B and multivariate tests on landing pages, forms, CTAs, navigation, pricing pages, and key user flows.
• Use analytics, heatmaps, session recordings, user surveys, and usability testing to understand visitor behavior and drop-off.
• Collaborate with design and copywriting teams to improve messaging, layouts, and user experience.
• Build and maintain a testing backlog prioritized by expected impact and effort.
• Define KPIs and build dashboards tracking organic traffic, rankings, AI visibility, engagement, conversion rates, and website-attributed pipeline or revenue.
• Deliver performance reports with insights and recommended next steps for leadership and stakeholders.
• Stay current on search algorithm updates, AI search developments, and CRO best practices.
• Achieve measurable first-year growth in qualified organic traffic, AI-answer brand presence, experiment cadence, and conversion rates.

SEO, AEO Strategist

• Own Runway's SEO and AEO strategy end to end
• Develop keyword cluster architecture, competitive SERP analysis, content-gap analysis, and search-intent-aligned content strategy
• Champion Runway's presence in AI-generated answers
• Build Runway's SEO content library, including briefs, landing pages, and articles
• Identify and scope high-opportunity content while preserving quality and brand voice
• Design and run experiments on content formats, internal linking, and page structure
• Own technical SEO health, including indexing, sitemaps, structured data, and schema markup
• Monitor the site and recommend site structure and information architecture changes
• Track keyword rankings, organic traffic, and AI citation trends
• Measure organic traffic conversion into product signups
• Collaborate with development, product, marketing, and design teams and manage freelancers

SEO Marketing jobs in Canada

Senior Technical SEO Analyst

SEO, AEO Strategist

SEO/AEO Manager