Sales

• Achieve customer sales plan for assigned accounts
• Track daily sales performance vs. targets, including sell-in and sell-out
• Conduct regular store visits according to route plans
• Ensure effective in-field execution and resolve operational issues
• Monitor FIFO (First-In, First-Out) and stock aging at store level
• Work closely with distributors and merchandisers to ensure standard execution

Area Sales Executive – Grocery Sales

• Set sales targets and KPIs and develop sales strategies for assigned markets
• Ensure revenue generation according to agreed KPIs
• Define strategies, goals, and implementation plans
• Build and maintain customer relationships
• Conduct regular domestic and occasional international travel
• Conduct regular customer meetings and sales reviews
• Initiate and conduct product training and provide product updates with local technical teams
• Support the end-to-end customer relationship process
• Drive the sales process from lead generation through acquisition
• Provide product and market information to internal teams for product development
• Develop and support marketing activities with local market teams
• Support accounts receivable, order processing, and related activities
• Provide regular sales forecasts, key-account updates, and pipeline updates

Sales Manager

• Drive new business acquisition by identifying and converting hotel opportunities across Phuket
• Develop strategies to win business from competitors and increase D-EDGE’s market share in Phuket
• Identify, prioritise, and acquire new hotel clients through cold calls, networking, client visits, events, and social selling
• Build and maintain a strong pipeline of prospective hotel clients
• Develop and maintain relationships with hotel owners, General Managers, Revenue Managers, and commercial decision-makers
• Conduct discovery meetings to understand clients’ business needs and challenges
• Prepare and deliver sales presentations, product demonstrations, and commercial proposals
• Lead negotiations and manage the full sales cycle from lead generation to contract signing
• Achieve and exceed monthly, quarterly, and annual sales targets
• Maintain accurate opportunities and forecasts in Salesforce CRM
• Monitor competitor activities, pricing, and market trends
• Represent D-EDGE at hospitality events, trade shows, networking sessions, and industry events in Phuket
• Develop D-EDGE’s network and visibility within the Phuket hospitality community