Social Media Manager

• Lead the company’s social media efforts and continually elevate and refine social media strategy
• Develop, create and execute social media strategy conveying a consistent brand voice and positioning the company as an industry leader
• Manage day-to-day activities, organic and paid social campaigns, media budgets and external agency relationships
• Serve as community manager for official social media channels and respond to comments and questions
• Educate and train employees to become better social media stewards and brand advocates
• Implement and execute an editorial calendar and publish digital content supporting social channels and digital marketing efforts
• Conduct social listening and monitor conversations about the company, brands, competitors and industry
• Share insights from social media monitoring with respective owners
• Work cross-functionally to identify company news for social media engagement and train internal teams as digital brand advocates
• Serve as resident social media expert and monitor B2B social media strategies, tools, trends and applications
• Work with creative and IT teams to keep social media tools up to date
• Identify KPIs, establish success metrics and create regular reporting to measure strategy, campaign and channel effectiveness

Social Media Specialist

• Implement digital paid media strategies within paid social media platforms for the US business
• Create paid social media tactical plans and audiences
• Set up and execute campaigns across social media ad platforms
• Tag and traffic creative assets and provide reporting
• Monitor campaign pacing, budget delivery, and performance against brand KPIs, goals, and objectives
• Develop and communicate campaign optimization recommendations to cross-team stakeholders
• Measure business impact using quantitative and qualitative metrics
• Share weekly pacing, performance updates, and recommendations with media planning and brand teams
• Present paid social campaign recaps and insights to strategic planners and brand teams
• Contribute to the category’s overarching social strategy
• Coordinate with category media teams and agencies to ensure media buys are entered properly in Prisma and trafficking is accurate
• QA paid social campaigns and flag issues across platforms
• Maintain optimization notes and campaign insights; identify cross-tactic optimization opportunities
• Maintain partner relationships and monitor platform updates, feature releases, bugs, and training
• Collaborate on media planning, strategy, capabilities, testing plans, and experiments
• Serve as a social media expert and thought leader for the team
• Implement data strategy for targeting and monitor targeting capabilities and available data
• Troubleshoot platform, campaign, and ad operations issues
• Develop dashboards and reporting capabilities with A&I and the media team
• Train team members in paid social campaign strategy, management, and analytics

Social Media Manager jobs in Illinois

Social Media Specialist

Social Media Trading Manager – Beauty Care