Social Media Manager

• Develop and execute digital marketing strategies aligned with company and brand goals
• Lead the organic growth strategy across multiple brands and digital assets
• Own and manage social media channels including X, Facebook, Instagram, YouTube and TikTok
• Develop and manage content calendars across multiple platforms and brands
• Create engaging copy and content tailored to different audiences and platforms
• Plan and execute content around major sports events, iGaming events, entertainment and relevant cultural moments
• Create reactive and real-time content around trends, news and live events
• Identify and use trends, virality tactics and A/B testing to maximise reach and engagement
• Develop creative briefs and coordinate with design and content teams where required
• Request and repurpose clips from live streams and other content for digital channels
• Build and manage online communities across relevant platforms, including Discord
• Monitor social channels, moderate discussions and respond to comments and messages
• Monitor competitors, trends and audience behaviour to identify new opportunities for growth
• Work closely with content, design, media, marketing and other teams to ensure campaigns and content are relevant and delivered on time
• Track and analyse digital and social media performance and continuously optimise strategy
• Share actionable insights and recommendations with internal teams to drive growth and performance

Senior Social Media Manager

• Develop and execute multi-channel marketing strategies to drive high-quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing campaigns and channels and scale them effectively
• Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers for referral-based growth
• Improve search rankings through link building and content marketing
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching
• Collaborate with tech and product teams to optimize user experience and tracking
• Track and analyze marketing metrics to optimize ROI
• Conduct funnel analysis to identify improvement opportunities
• Coordinate with CRO to test offers, pricing, and promotions

Senior Project Marketing Manager, Social Media Head

• Own Blitzed’s social media and community strategy and execution.
• Manage social channels, initially focusing on X, and the Discord community.
• Build and maintain a content calendar covering memes, creator clips, player wins, promotions, game releases and product updates.
• Work with the content producer to develop creative assets and repurpose streamer content.
• Create reactive posts, replies and simple content independently.
• Develop a consistent, recognisable brand voice.
• Monitor trends and engage with players, creators and industry accounts.
• Welcome new community members and build relationships with regulars.
• Develop community activities, stream watch-alongs, events and approved giveaways.
• Keep profiles, channels, announcements and pinned information accurate and up to date.
• Manage Discord moderation, bots and permissions.
• Route player issues to support and bring recurring feedback to the team.
• Coordinate with operations, creator and product teams around streams, launches and updates.
• Track content performance, meaningful engagement, returning participants and traffic.
• Test new ideas, learn from results and build repeatable processes.