Social Media Manager

• Manage and execute Mend.io's social media presence across LinkedIn, YouTube, and other platforms as needed
• Post, monitor, and respond across designated social media channels
• Develop, manage, and execute a comprehensive social media content calendar
• Use Sprout Social and Canva for scheduling, monitoring, and reporting
• Analyze and report on social media analytics, KPIs, and metrics to measure performance and inform strategy
• Partner with Design, Content, Event, and Product Marketing teams to source, create, and adapt content
• Manage and run the employee advocacy program to increase employee engagement and social media reach

• Develop and execute multi-channel marketing strategies to drive high-quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing marketing campaigns and channels and scale them effectively
• Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers to drive referral-based growth
• Improve search rankings through link building and content marketing
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching
• Collaborate with tech and product teams to optimize user experience and tracking
• Track and analyze key marketing metrics to optimize ROI
• Conduct funnel analysis to identify improvement areas
• Coordinate with CRO to develop tests for offers, pricing, and promotions

Senior Project Marketing Manager, Social Media Head

• Develop and execute multi-channel marketing strategies to drive high-quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing campaigns and channels and scale them effectively
• Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers for referral-based growth
• Improve search rankings through link building and content marketing
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching
• Collaborate with tech and product teams to optimize user experience and tracking
• Track and analyze marketing metrics to optimize ROI
• Conduct funnel analysis to identify improvement opportunities
• Coordinate with CRO to test offers, pricing, and promotions